New easy-to-open and re-seal innovation for fresh and dairy flexible packaging market

Amcor Flexibles and Velcro Europe announce that they have formed a strategic partnership to bring an innovative easy-to-open and re-seal system for packaging fresh produce and dairy products including cheese, milk powder, fresh ready meals, bread and fresh fruit and vegetables.

According to the joint announcement, the new offering combines a choice of high-quality films adapted to meet all fresh and dairy product requirements in combination with the Velcro Brand Press-Lok closure. This Press-Lok system is said to be consumer-friendly due to the easy alignment of the two components. It is simple to open and re-seal. Moveover, the system is still functional even if contaminated by food because the hooks will still close, unlike existing closure systems where the rail track would get obstructed.

An additional advantage is said to be that end-consumers to instantly understand how the closure works, thanks to the well-established Velcro brand name on their packaging.

"Amcor and Velcro Europe are confident that this innovative, user-friendly solution brings important new benefits to our customers and we look forward in 2012 to delivering sales growth to the fresh and dairy market," says Philippe Scherrer, Marketing Director, Fresh, Dairy and Capsules at Amcor Flexibles Europe & Americas.