Unisource to host first packaging virtual tradeshow

Unisource Worldwide, Inc, an independent distributor of printing and imaging papers, facility supplies and equipment, and packaging materials and equipment in North America, will organize its first virtual tradeshow - UnisourceEXPO'11 along with its' Alliance Partners on May 19, to showcase its latest packaging equipment and solutions.

"We recognize the need to continually provide our customers with innovative solutions and state-of-the art engagement opportunities. That is why we partnered with USMotivation, Inc to host this industry-first virtual tradeshow," said Darin Tang, President of Sales - Industry Business Group for Unisource. "UnisourceEXPO'11 is a fully interactive day-long tradeshow that will incorporate education materials, live presentations, sustainability discussions, networking and access to leading industry-experts - all at your fingertips," he said.

As introduced, virtual tradeshows combine the latest technology in webcasting, online chat features, video streaming and advanced graphics to offer the same elements of a physical tradeshow such as exhibitor booths, speeches, seminars, distribution of marketing literature and networking. "Virtual events enable companies like Unisource to develop sales opportunities, have conversations with customers and generate qualified leads, without the cost and frustration associated with physical tradeshows and travel," said Dave Elash, Divisional Vice President of Sales at USMotivation, a US-based incentive marketing company.

The UnisourceEXPO'11 will include the following features: educational forums with top industry experts featuring such topics as innovation and sustainability; an EXPO floor where attendees can visit staffed booths, gather information on the latest packaging solutions and chat with company representatives; a digital, searchable resource center featuring downloadable white papers, product information and presentations from exhibitors; unlimited networking opportunities via the virtual lounge where attendees are encouraged to exchange expertise through a discussion forum and one-on-one chats via instant messenger and/or email; live and on-demand access to education and resources for 90 days after the tradeshow closes.