ExxonMobil launches a new portfolio brand – Signature Polymers – as a new approach to service and partnership with customers and the broader value chain. The company’s polyolefin products are now combined under this single portfolio brand.

ExxonMobil launches a new portfolio brand – Signature Polymers.

“As our industry faces increasing challenges, we believe our position as a leading global polyolefins supplier puts us in a unique position to deliver a new level of service and partnership to our customers,” said Juhan Robberts, Senior Vice President.

He added that the new portfolio brand will elevate customer experience and refine ExxonMobil’s brand structure.

Several new initiatives and strengthened programs are set up for Signature Polymers to demonstrate this commitment to customers, including established customer commitments, new “PolyView” events, product brand and name improvement and new Signature Polymers Academy.

ExxonMobil fulfils its established customer commitments to underpin the enhanced approach to serving customers and the broader value chain. To better equip team members to serve as partners, all Signature Polymers employees are enrolled in comprehensive training to recognize methods and opportunities to listen, learn, and collaborate to ultimately meet customer needs and enhance customer experience.

To facilitate collaboration and exchange of ideas, new, exclusive PolyView industry events are designed to increase dialogue between industry leaders and bring together experts from across the value chain to address the challenges and opportunities in the plastics industry.

Signature polymers product architecture standardization and simplified naming will be carry out to improve portfolio navigation and product selection.

“Over the next year we will transition some of our brands and grade names to better reflect the attributes and benefits they provide. We’ll have fewer, more significant brands. Our high-quality polymers aren’t changing, just the names,” explained Alechia Crown, Global Brand Manager.

A new Signature Polymers Academy is also set up, aiming to provide training and workshop opportunities for customers and their employees. These forums are intended to serve as enablers for partners to build key relationships and capabilities to further their business.

With the new Signature Polymers portfolio brand, this approach will enable customers to be more confident in meeting the value chain's complex challenges by removing complexity and inspiring enhanced collaboration.

ExxonMobil launches a new portfolio brand – Signature Polymers – as a new approach to service and partnership with customers and the broader value chain. The company’s polyolefin products are now combined under this single portfolio brand.

ExxonMobil launches a new portfolio brand – Signature Polymers.

“As our industry faces increasing challenges, we believe our position as a leading global polyolefins supplier puts us in a unique position to deliver a new level of service and partnership to our customers,” said Juhan Robberts, Senior Vice President.

He added that the new portfolio brand will elevate customer experience and refine ExxonMobil’s brand structure.

Several new initiatives and strengthened programs are set up for Signature Polymers to demonstrate this commitment to customers, including established customer commitments, new “PolyView” events, product brand and name improvement and new Signature Polymers Academy.

ExxonMobil fulfils its established customer commitments to underpin the enhanced approach to serving customers and the broader value chain. To better equip team members to serve as partners, all Signature Polymers employees are enrolled in comprehensive training to recognize methods and opportunities to listen, learn, and collaborate to ultimately meet customer needs and enhance customer experience.

To facilitate collaboration and exchange of ideas, new, exclusive PolyView industry events are designed to increase dialogue between industry leaders and bring together experts from across the value chain to address the challenges and opportunities in the plastics industry.

Signature polymers product architecture standardization and simplified naming will be carry out to improve portfolio navigation and product selection.

“Over the next year we will transition some of our brands and grade names to better reflect the attributes and benefits they provide. We’ll have fewer, more significant brands. Our high-quality polymers aren’t changing, just the names,” explained Alechia Crown, Global Brand Manager.

A new Signature Polymers Academy is also set up, aiming to provide training and workshop opportunities for customers and their employees. These forums are intended to serve as enablers for partners to build key relationships and capabilities to further their business.

With the new Signature Polymers portfolio brand, this approach will enable customers to be more confident in meeting the value chain's complex challenges by removing complexity and inspiring enhanced collaboration.