Borouge to supply polyolefins for new global flagship SUV

Borouge’s advanced lightweight polyolefin solutions will be used in 17 components of the ADAMAS SUV, ROX Motor’s new global flagship, advancing sustainable mobility and strengthening the UAE’s manufacturing base.

Borouge’s lightweight polyolefin solutions will be used in ROX Motor’s new global flagship SUV.

Building on the collaboration announced at Make it in the Emirates (MIITE) earlier this year, supported by Abu Dhabi Investment Office, the agreement reinforces efforts to localize production and accelerate a future-ready automotive industry in the UAE.

Borouge’s advanced materials are designed to reduce vehicle weight, enhance energy efficiency, and support recyclability to meet growing global demand for sustainable automotive solutions.

“By contributing our polyolefin expertise to the ADAMAS SUV and expanding our R&D capabilities through the joint innovation lab, we are helping build a more competitive and sustainable manufacturing sector in line with the UAE’s Operation 300 billion strategy,” said Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge.

Earlier this year, Borouge and ROX Motor inaugurated a joint innovation laboratory in Shanghai, China, to drive research in advanced polyolefin solutions and lightweight, sustainable design for next-generation vehicles.

“With the launch of ROX ADAMAS, our partnership with Borouge is taking shape on the road, turning innovation from the lab into real experiences for our users,” said Jarvis Yan, Founder and CEO of ROX Motor.