Nouryon expands South American market with new center in Brazil
Nouryon advances its South America growth strategy with a new customer experience and innovation center in Itupeva, Brazil for its home and personal care business. The center is expected to be fully operational by the end of 2026, pending approval from local authorities.
The groundbreaking ceremony for the new dedicated home and personal care customer experience and innovation center in Itupeva, Brazil.
The new facility includes state-of-the-art laboratories and experiential stations to enable formulation and testing collaboration for cleaning goods and personal care ingredient. Nouryon also expects the center to contribute to sustainability goals by accelerating the development of eco-friendly solutions, including fully bio-based chelates for cleaning applications and biopolymer-based personal care products.
The center’s collaborative design will strengthen customer engagement in the development process, enabling a seamless exchange of ideas that accelerate the creation of sustainable, high-performance solutions for home and personal care.
By blending technical expertise with customer insights, Nouryon will deliver products that reflect the region’s cultural and environmental nuances while meeting evolving consumer needs.
“The new Itupeva facility is an important investment to advance our growth strategy in the region. By combining our global expertise with local customer insights, we are creating an environment where innovation can thrive and more sustainable solutions for home and personal care can be developed faster and more collaboratively,” said Larry Ryan, Nouryon’s President.
The new innovation center expands Nouryon’s global innovation center network to 15, strengthening the company’s ability to co-create localized solutions with customers worldwide. Brazil is a particularly strategic market for Nouryon, serving as a hub for innovation and growth with nine manufacturing facilities and an agriculture-focused innovation center that underscores the company’s leadership in developing advanced solutions for the region’s dynamic economy.
