Home
Search History
Clear History
{{item.search_key}}
Hot Searches
Change
{{item.name}}
{{item.english_name}}
Subscribe eNews
Once A Week Once Every Two Weeks
{{sum}}
{{sum}}
Login

Please Login

Subscribe To Tags, See What You Want To See

Sign Up For Events, Expand your network

Unlock Private Messages, Participate In Interactions

 Register

Hi.{{userInfo.company_name_english||userInfo.truename_english}} Hi.{{userInfo.truename||userInfo.phone||userInfo.email}}

Applications

World’s first pilot project of solvent-based recycling of waste HDPE signed in Shanghai

Starlinger debuts PP*STAR® pinch bottom conversion technology

Husky’s future-ready technologies take center stage

Products

SUDARSHAN stays customer-centric to meet premiumization trend

Record-high visitors at CHINAPLAS: Plastics solutions for new racetracks

Chen Hsong’s new multi-material solution sets new benchmark for green manufacturing

Activities

  • Must-attend events: Application in Focus and Additives Seminar

  • InnoAccelerate conference explores university collaboration

  • CHINAPLAS 2026: Discover the must-attend concurrent event lineup

Pictorial

News Videos

MAAG x SIKORA: Smart pelletizing + precise inspection - More stable, carbon-reduced

CAI Machine: New visual inspection technology debut! More efficient, greener, colorful printing

Ready for CHINAPLAS 2026? Two tools for your visit

Conference Videos

[Mandarin session: Highlights] Covestro: Innovative thermal conductive material solution for new-generation network devices

[Mandarin session: Highlights] Covestro: The Material Effect: Empowering Innovations in Solar-Storage-Charging Smart Energy and Data Center Applications

[Mandarin session: Highlights] Covestro: In-mold Coating (DC/IMC) Technology - Facilitating Personalized Design for Automotive Interior and Exterior Components

Corporate/Product Videos

About Dow

B Series brush machine

Innovative PVC Compounds for Global Manufacturing | Visit Us Booth 6.2A 39 at CHINAPLAS

News
NEW
HOT
 Events
NEW
HOT
 SPE Asia
NEW
HOT
 Special
NEW
HOT
 Live
NEW
HOT
 eNews
NEW
HOT
 Essential Guide
NEW
HOT
 Event Calendar
NEW
HOT
 Survey
NEW
HOT
 CHINA INSIGHT
NEW
HOT

Home > News > Chemicals

SUDARSHAN stays customer-centric to meet premiumization trend

Source：Adsale Plastics Network Date ：2026-04-23 Editor ：Victor
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

"Designing for recyclability, along with making bio-based and recycled materials easy to source and use, are key drivers of the sustainable plastics industry."

 

In times of uncertainty and change, the market is full of challenges. SUDARSHAN, a leading global manufacturer of colorants, is navigating challenges through product innovation and application development together with their customers, especially in areas of sustainability.

 

“Designing for recyclability, along with making bio-based and recycled materials easy to source and use, are key drivers of the sustainable plastics industry,” says Wang Peifeng, Head of Sales, Greater China, SUDARSHAN. He also sees an increased utilization of bio-based plastics and PFAS-free plastic materials in the market.

 

Collaborating closely with customers is also essential to deliver tailored solutions that meet their goals. Wang notes that the demand for greater consumer customization is enabled by smart manufacturing processes such as 3D printing, which is becoming increasingly important in footwear and sports gear.

 

Wang adds that performance requirements and environmental considerations are also strongly influencing the choice of plastics and rubbers for sports shoe midsoles.

 

Apart from smart manufacturing, the company is increasing its use of digital technologies including AI tools, which can empower employees to work more efficiently and broaden their work scopes.

 

Wang observes that as electric vehicles grow in popularity, new opportunities are emerging because electrification is fundamentally changing plastics requirements in the automotive sector. He also notes that rising power demands and greater heat generation in AI data centers are driving higher quality standards for the plastics and rubber that support them.

 

The company also sees a trend toward "premiumization", in which firms emphasize higher-end products and color plays a critical role in supporting that. "Premiumization serves as a primary, nonverbal communicator of quality, sophistication, and exclusivity," Wang explains

 

Collaborating with customers to support their success

 

Wang's views are echoed by Marc Zwart, Technical Manager, China Plastics: “We work together with our customers to identify the right grades for their applications.”

 

Zwart emphasizes that this collaboration is particularly important in scenarios such as metamerism, where colors match under one light source but appear different under another. For example, the growing use of tunable LED lighting for white and full-color illumination in automotive and consumer settings, which enables dynamic, user-defined lighting atmospheres, can increase the incidence of metamerism.

 

Another example is post-production coloration, such as batch dyeing and painting, being increasingly replaced by mass coloration (often called spin-dyeing in the fiber industry), where colorants are added directly during processing. This approach is also being used more with physically or chemically recycled resins, which can have off-colors compared with virgin materials.

 

Zwart reveals that the company is investing in latest lab equipment to enhance customer support at its Shanghai Technical Application & Regional (STAR) Color Competence Center. New additions include a twin‑screw extruder for dispersibility testing, a torque rheometer for sensitive viscosity measurements, and a tunable LED light booth for advanced metamerism evaluation.

 

DAN_2194.JPG

Wang Peifeng, Head of Sales, Greater China (Left) andMarc Zwart, Technical Manager, China Plastics

 

Innovations to help customers stay ahead

 

With premiumization driving demand for more striking colors, the products showcased at this year's CHINAPLAS emphasize pigments that deliver maximum chroma or transparency for greater consumer impact. These products also reflect the growing use of sustainable plastics—bio-based, recycled, and PFAS-free—and the corresponding need for appropriate coloration solutions.

 

Highlights include pigments that deliver high chroma and strong migration fastness for bio-based TPU, including formulations suitable for 3D printing in footwear and sports gear, and pigments offering high chroma and transparency for transparent bio-based polyamides used in smart wear, such as AI glass frames and headset bands.

 

SUNAR.JPG

Huebach highlights pigments that deliver high chroma. 

 

The company has also expanded its range of pigments with certified Product Carbon Footprints and adopted more sustainable production processes to improve impurity profiles. These products, including pigments certified for coloring the latest bio-based EVA, TPU, and PA grades, are also on display at CHINAPLAS.

 

Other showcased products include PV Fast Yellow H9G 01—the greenest high-performance pigment—alongside PV Fast Yellow H4G and Sudaperm Yellow 3033K. All three offer indirect food-contact approval and good lightfastness, making them well suited for consumer items such as cooling boxes and thermal mugs. Also featured are "Aqua Blue" colorant solutions, the commonly used color for automotive FAKRA connectors used in advanced driver-assistance systems (ADAS) and camera systems.

 

Booth: 8.2F31

 Like 丨  {{details_info.likes_count}}
Sustainability
Colorant
Packaging
Automotive
 KunRun Machinery(Shanghai) Co.,Ltd.      
 Tangshan Zhonghao Chemical Co., Ltd      
 Guangdong Yilong Advanced Materials Technology Co Ltd      
 DONGGUAN DEHUA PRECISION MOLD CO., LTD      
 HENAN TENGYUE MACHINERY TECHNOLOGY CO.,LTD.      
 ZHONGSHAN SAMPROMOLD MAKING CO.,LTD      
 NANJING SAGE ADVANCED MATERIALS CO.，LTD      
 TAIZHOU TUOFANG PLASTIC MOULD CO.,LTD      
 GOOD VISION & MOTION（SHENZHEN）CO,. LTD.      
 Guang Dong Veryone Technology Co.,Ltd.      
 ANHUI LITUO ENVIRONMENTAL PROTECTION NEW MATERIAL TECHNOLOGY CO.. LTD.      
 OQ Marketing (Shanghai) Co., Ltd.      
 Puyang Comaler Plastic Co., Ltd      
 FCS-Group      
 GREENWICH (CHINA) TECHNOLOGY DEVELOPMENT LIMITED      
 TIANJIN PENGFEI PACKAGING PRODUCTS CO., LTD      
 NINGBO YUFINE PRECISION INDUSTRY CO., LTD.      
 WUHAN CHANGXIN PLASTIC MACHINERY CO.,LTD.      
 GREENCORE RESOURCES LIMITED      
 HAITIAN INTERNATIONAL HOLDINGS LIMITED      
 QINGZHOU MACRO SECCO PACKAGING MATERIALS CO., LTD.      
 SHANGHAI WEIPU TESTING INTERNATIONAL GROUP CO., LTD.      
 DSP CHEMICAL CO.,LTD      
 SHANGHAI CONERO NEW MATERIAL CO., LTD.      
 Chongqing Woerfu Chemical Co.,Ltd      
 ZHEJIANG EUCHEM CHEMICAL CO., LTD      
 FOSHAN AILE PLASTIC MOULD CO., LTD      
 Shantou Bond Machinery Co., Ltd.      
 HUIZHOU LITUO ADVANCED MATERIALS CO.,LTD.      
 TAIZHOU HAIHUI MOULD CO.,LTD.      
 ZHEJIANG HUAYUAN NEW MATERIAL CO.,LTD.      
 INTERNATIONAL STANDARD MACHINERY (SHANTOU) CO.,LTD      
 SUZHOU UNIKING NEW MATERIAL CO., LTD      
 Beijing Chemical Industry Group CO.,LTD      
 WUHAN YINFENG PLASTIC MACHINE CO., LTD.      
 GUANGDONG ENMEI CHEMICAL TECHNOLOGY CO., LTD      
 SOJITZ（SHANGHAI）CO.,LTD.      
 SUZHOU GELEFU M&E TECHNOLOGY CO., LTD.      
 HUBEI TIANQIAO MACHINE CO., LTD      
 GUANGZHOU PULISI TECHNOLOGY CO.,LTD.      
 GUANGDONG HTASO NEW MATERIALS TECHNOLOGY CO.,LTD      
 Wuxi Jiahong Plastics Technology CO.,Ltd      
 JIASHAN ITAFLON FLUORO TECHNOLOGY CO.,LTD.      
 CHUZHOU SEP MATERIAL CO,LTD.      
 TAIZHOU HUANGYAN TAIXIANG PLASTIC MACHINERY CO.,LTD.      
 BRUECKNER MASCHINENBAU GMBH      
 JIANGSU GROUPSMART NEW MATERIAL CO.,LTD      
 FUJIAN YANGZHU NEW MATERIAL SCIENCE & TECHNOLOGY CO., LTD      
 WENZHOU DETAI PLASTICS CO., LTD      
 SHANGHAI XINXIN PIGMENTS CO., LTD.      

The content you're trying to view is for members only. If you are currently a member, Please login to access this content.   Login

Source：Adsale Plastics Network Date ：2026-04-23 Editor ：Victor
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

"Designing for recyclability, along with making bio-based and recycled materials easy to source and use, are key drivers of the sustainable plastics industry."

 

In times of uncertainty and change, the market is full of challenges. SUDARSHAN, a leading global manufacturer of colorants, is navigating challenges through product innovation and application development together with their customers, especially in areas of sustainability.

 

“Designing for recyclability, along with making bio-based and recycled materials easy to source and use, are key drivers of the sustainable plastics industry,” says Wang Peifeng, Head of Sales, Greater China, SUDARSHAN. He also sees an increased utilization of bio-based plastics and PFAS-free plastic materials in the market.

 

Collaborating closely with customers is also essential to deliver tailored solutions that meet their goals. Wang notes that the demand for greater consumer customization is enabled by smart manufacturing processes such as 3D printing, which is becoming increasingly important in footwear and sports gear.

 

Wang adds that performance requirements and environmental considerations are also strongly influencing the choice of plastics and rubbers for sports shoe midsoles.

 

Apart from smart manufacturing, the company is increasing its use of digital technologies including AI tools, which can empower employees to work more efficiently and broaden their work scopes.

 

Wang observes that as electric vehicles grow in popularity, new opportunities are emerging because electrification is fundamentally changing plastics requirements in the automotive sector. He also notes that rising power demands and greater heat generation in AI data centers are driving higher quality standards for the plastics and rubber that support them.

 

The company also sees a trend toward "premiumization", in which firms emphasize higher-end products and color plays a critical role in supporting that. "Premiumization serves as a primary, nonverbal communicator of quality, sophistication, and exclusivity," Wang explains

 

Collaborating with customers to support their success

 

Wang's views are echoed by Marc Zwart, Technical Manager, China Plastics: “We work together with our customers to identify the right grades for their applications.”

 

Zwart emphasizes that this collaboration is particularly important in scenarios such as metamerism, where colors match under one light source but appear different under another. For example, the growing use of tunable LED lighting for white and full-color illumination in automotive and consumer settings, which enables dynamic, user-defined lighting atmospheres, can increase the incidence of metamerism.

 

Another example is post-production coloration, such as batch dyeing and painting, being increasingly replaced by mass coloration (often called spin-dyeing in the fiber industry), where colorants are added directly during processing. This approach is also being used more with physically or chemically recycled resins, which can have off-colors compared with virgin materials.

 

Zwart reveals that the company is investing in latest lab equipment to enhance customer support at its Shanghai Technical Application & Regional (STAR) Color Competence Center. New additions include a twin‑screw extruder for dispersibility testing, a torque rheometer for sensitive viscosity measurements, and a tunable LED light booth for advanced metamerism evaluation.

 

DAN_2194.JPG

Wang Peifeng, Head of Sales, Greater China (Left) andMarc Zwart, Technical Manager, China Plastics

 

Innovations to help customers stay ahead

 

With premiumization driving demand for more striking colors, the products showcased at this year's CHINAPLAS emphasize pigments that deliver maximum chroma or transparency for greater consumer impact. These products also reflect the growing use of sustainable plastics—bio-based, recycled, and PFAS-free—and the corresponding need for appropriate coloration solutions.

 

Highlights include pigments that deliver high chroma and strong migration fastness for bio-based TPU, including formulations suitable for 3D printing in footwear and sports gear, and pigments offering high chroma and transparency for transparent bio-based polyamides used in smart wear, such as AI glass frames and headset bands.

 

SUNAR.JPG

Huebach highlights pigments that deliver high chroma. 

 

The company has also expanded its range of pigments with certified Product Carbon Footprints and adopted more sustainable production processes to improve impurity profiles. These products, including pigments certified for coloring the latest bio-based EVA, TPU, and PA grades, are also on display at CHINAPLAS.

 

Other showcased products include PV Fast Yellow H9G 01—the greenest high-performance pigment—alongside PV Fast Yellow H4G and Sudaperm Yellow 3033K. All three offer indirect food-contact approval and good lightfastness, making them well suited for consumer items such as cooling boxes and thermal mugs. Also featured are "Aqua Blue" colorant solutions, the commonly used color for automotive FAKRA connectors used in advanced driver-assistance systems (ADAS) and camera systems.

 

Booth: 8.2F31

全文内容需要订阅后才能阅读哦~
立即订阅
CPS LIVE 展中 FUJIAN HONGKONG PETROCHEMICAL LIMITED
ZHEJIANG SAN CHENG PLASTICS INDUSTRY CO., LTD Optical Brightening Agent CHISAGE ENERGY AND CHEMICAL CO., LTD.

Recommended Articles

Chemicals
SUDARSHAN stays customer-centric to meet premiumization trend
 2026-04-23
Chemicals
Record-high visitors at CHINAPLAS: Plastics solutions for new racetracks
 2026-04-23
Chemicals
BASF showcases a wealth of innovations across applications
 2026-04-23
Chemicals
A record-breaking 107,792 visitors on first day at CHINAPLAS! Deep dive into China's Little Giants
 2026-04-22
Chemicals
In pursuit of sustainability with advanced additives
 2026-04-22
Chemicals
Go beyond with plastic solutions of Evonik
 2026-04-22
KOKSAN CHINA POLYESTER CHIPS MAAG Bannner Ad (EN)
Double rotor continuous mixing machine HEFEI TAIHE INTELLIGENT TECHNOLOGY GROUP CO.,LTD. Tangshan Zhonghao Chemical Co., Ltd
  • Must See
    • News
    Images
    Watch it
1
Haitian’s annual overseas sales up 26.4%
2
CHINAPLAS: Re-mall recognized for producing high-quality PCR materials
3
CHINAPLAS: Go beyond with plastic solutions of Evonik
4
All-round beverage packaging solutions from SACMI at CHINAPLAS
5
BASF starts world-first production plant for 3D-printed catalysts
1
Is Your Mold Supplier Really Giving You Peace of Mind?
2
【Mandarin session: Webinar playback】HUSKY：From Injection Molding Machines to Temperature Controllers – Diversified Product Portfolio Breaks Through Molding Challenges and Empowers Advanced Applications in End-Use Segmented Markets – Pre-Show Analysis for Chinaplas
3
Brückner presents new member and debut of NoSho technology at CHINAPLAS 2026
4
Arkema: High performance bio circular material for sustainable future
5
【Replay】YUZEN: AI-Driven Vision Inspection Technology: Spearheading the Intelligent Transformation of Packaging Production Lines
  • Hot Specials

You May Be Interested In

Change
  • People
  • Company
loading... No Content
{{[item.truename,item.truename_english][lang]}} {{[item.company_name,item.company_name_english][lang]}} {{[item.job_name,item.name_english][lang]}}
{{[item.company_name,item.company_name_english][lang]}} Company Name    {{[item.display_name,item.display_name_english][lang]}}  

Polyurethane Investment Medical Carbon neutral Reduce cost and increase efficiency CHINAPLAS Financial reports rPET INEOS Styrolution Evonik Borouge Polystyrene (PS) mono-material Sustainability Circular economy BASF SABIC Multi-component injection molding machine All-electric injection molding machine Thermoforming machine

SUDARSHAN stays customer-centric to meet premiumization trend

识别右侧二维码，进入阅读全文
下载
x 关闭
订阅
亲爱的用户，请填写一下信息
I have read and agree to the 《Terms of Use》 and 《Privacy Policy》
立即订阅
Top
Feedback
Chat
News
Market News
Applications
Products
Video
In Pictures
Specials
Activities
eBook
Front Line
Plastics Applications
Chemicals and Raw Material
Processing Technologies
Products
Injection
Extrusion
Auxiliary
Blow Molding
Mold
Hot Runner
Screw
Applications
Packaging
Automotive
Medical
Recycling
E&E
LED
Construction
Others
Events
Conference
Webinar
CHINAPLAS
CPS+ eMarketplace
Official Publications
CPS eNews
Media Kit
Social Media
Facebook
Linkedin
Adsale Group ｜  About Us ｜  Terms of Use ｜  Privacy Policy ｜  Contact Us ｜  Media Kit ｜  Consent Letter for Processing Personal Data ｜