The automotive manufacturing sector is experiencing a significant shift toward polyurethane (PUR) in-mold coating (IMC) technology, driven by the demands of modern vehicle design.

As automotive components become more integrated, larger, and highly customized, traditional post-molding coating methods face increasing challenges regarding production costs, efficiency, and environmental compliance. In response, automakers and suppliers are actively turning to in-mold coating as a viable manufacturing alternative.

To address this technological evolution, Haitian International, in partnership with Adsale Plastics Network, will host a technical webinar titled “PUR In-Mold Coating for the Automotive Industry - The Future of Coating & Painting Molded Components”.

Don't miss this opportunity to explore how automotive molders, injection molding managers, and Tier 1 & Tier 2 suppliers can leverage PUR in-mold coating technology for higher-margin success.

Key advantages of PUR in-mold coating

As a major global manufacturer of injection-molding equipment, Haitian International began developing in-mold coating technology early to address the high investment, elevated emissions, and volatile yield rates associated with traditional “injection + post-molding coating” processes.

Implementing a successful PUR in-mold coating process requires precise, coordinated integration across multiple manufacturing elements, including injection molding machinery, reaction injection molding (RIM), molds, raw materials, and automation solutions.

During the webinar, Haitian will outline how upgrading to an integrated PUR in-mold coating system can optimize automotive manufacturing by reducing both operating costs and component defect rates. The presentation will focus on three primary advantages of the technology:

• Elimination of the paint shop: The process delivers a direct Class A surface finish in a single step, significantly lowering labor requirements, capital investments, and overall production time.

• Environmental and quality Control: Compared to conventional spray painting, PUR in-mold coating substantially reduces volatile organic compound (VOC) emissions. It also eliminates common paint defects such as orange peel and runs, leading to a cleaner, more consistent finish and reduced scrap rates.

• Value-chain elevation: For automotive molders aiming to secure higher-margin finished-surface programs, in-mold coating provides a pathway to advanced manufacturing without the prohibitive capital expenditure of installing a full paint line.

Details of the Webinar:

Date: 9th September (Wed) 

Time: 10 - 11 AM (New York Time) / 10 - 11 PM (Singapore Time)

Platform: Zoom | Language: English

Speakers:

1. Benjamin Hartigan｜Marketing Manager USA & Canada

2. Renjie Xu｜Key Account Manager - Assistant General Manager of Multi-Component Products

Lucky prize:

Chance to win a share of USD1000 in Amazon e-Gift cards and more prizes!

1) Attend the webinar or 2) Ask question or 3) Add colleague & Invite them.

Who Should Attend:

• Automotive molders and injection molding managers

• Tier 1 & Tier 2 automotive suppliers

• Manufacturing / process / tooling engineers

• Plant, operations, and quality leaders

Registration:

https://us02web.zoom.us/webinar/register/3117835680318/WN_O4lOXtB7SJ25jsldcm8SVQ