HaadThip Public Company Limited, the manufacturer and distributor of Coca-Cola beverages across 14 provinces in Southern Thailand, is scaling up its “Southern Recycling Alliance” in collaboration with Oxytech Co., Ltd., a specialist in post-consumer materials collection for recycling in Southern Thailand, and Royce Universal Co., Ltd., a producer of recycled PET (rPET) pellets.

On September 16, HaadThip signed a Memorandum of Understanding with Oxytech and Royce Universal.

Building on the 2025 pilot project, the Alliance is transitioning to business-as-usual operations to source rPET pellets for HaadThip’s beverage packaging.

Proven pilot project: Successful bottle-to-bottle recycling model

Under the reverse logistics model, Oxytech purchased post-consumer PET bottles from collectors and buyers across Southern Thailand, then sorted, cleaned and processed them into PET flakes in accordance with HaadThip’s specifications.

HaadThip transported the PET flakes to Royce Universal’s facility in Nakhon Pathom province, to produce food-grade rPET pellets, which were used to produce new beverage bottles at HaadThip’s Punpin Plant in Surat Thani.

Following the completion of the pilot project in Q2 2026, approximately 100 tons of post-consumer PET plastic bottles from Southern Thailand were recycled into rPET resin, achieving the project’s target.

Scaling up from pilot to practice

Under the new collaboration framework, the operating model has shifted from a target-limited pilot project to a full-scale, ongoing rPET sourcing and recycling process.

HaadThip can place orders for rPET pellets directly with Royce Universal, which coordinates with Oxytech to source the required feedstock, either PET flakes or baled PET bottles.

Oxytech transports the materials to Royce Universal for conversion into rPET pellets, which HaadThip then collects and transports to its Punpin Plant in Surat Thani for use in new packaging.

This streamlined arrangement improves purchasing coordination, material flexibility and logistics efficiency. It also enables larger rPET production volumes per order compared with the pilot phase.

During discussions to develop the expanded collaboration, HaadThip has already ordered more than 1,000 tons of rPET pellets from Royce Universal.

Supporting sustainability goals and strategic supply resilience

This bottle-to-bottle recycling implementation supports the Alliance’s sustainability goals while addressing volatility in the PET market arising from the situation in the Middle East.

As the sole manufacturer and distributor of “Coca-Cola” beverages for Southern Thailand, HaadThip has recently aligned its packaging targets with those of The Coca-Cola Company. Through collaboration with partners, the company aims to use 35–40% recycled content in its primary packaging and support the collection of bottles and cans equivalent to 70–75% of the volume it places on the market by 2035.

The Alliance will also expand its collaboration with communities, collectors and local recycling networks across Southern Thailand strengthening readiness for Thailand’s future Extended Producer Responsibility (EPR) framework and its requirements for collecting post-consumer packaging.