Avery Dennison’s RFID tags secure RecyClass Technology Approval
Avery Dennison, a global leader in materials science and digital identification solutions, announced that its AD CleanFlake RFID tags have officially secured RecyClass Technology Approval in Europe.
Avery Dennison combines AD CleanFlake technology with RFID tags.
Building on the portfolio’s existing Association of Plastic Recyclers (APR) Design Recognition in North America, Avery Dennison is now the first manufacturer to offer an RFID solution recognized by both major regional bodies for compatibility with mechanical PET recycling streams.
Breakthrough innovation for traceable, sustainable PET packaging
The AD CleanFlake RFID solution from Avery Dennison represents a dual-innovation breakthrough. It is built on Avery Dennison's proprietary CleanFlake adhesive technology paired with a patent-pending RFID inlay and label construction.
The combination ensures that RFID tags are separated cleanly from rigid PET during the mechanical recycling process. This extraction avoids adhesive and metal contamination, leaving the PET flakes suitable for reuse without sacrificing the operational benefits that RFID delivers.
Design-for-Recycling (DfR) solution meeting EU’s PPWR
As the EU's Packaging and Packaging Waste Regulation (PPWR) requires brands to demonstrate recyclability at scale, RecyClass Technology Approval verifies that AD CleanFlake RFID products are technically optimized to fit into these evolving circular packaging workstreams without disrupting established mechanical PET recycling.
The use of recycling-compatible RFID inlays, tags and adhesives improves material recovery and sortation rates, while supporting brand owners in meeting sustainability goals.
"When APR recognized the AD CleanFlake RFID products, it validated that RFID and PET recyclability no longer have to be in conflict. We’re proud that RecyClass Technology Approval validates our RFID tag compatibility with the European PET bottles recycling stream,” said Pascale Wautelet, vice president, global R&D and Sustainability, Avery Dennison Materials Group.
