Food for thought: NEW ARRAY automotive color trends collection from BASF

The Americas – Visions of progress

Society is grappling with its directional pull, whether to move in a radically different aesthetic without losing touch with sophisticated appearance and compelling effects.

Visions of progress emanate through the Americas colors with depth, texture, and compatibility. Expressions of natural and simplified options beckon both individuals and communities to embrace liminal spaces.

1. America: LAVA

The key color for the Americas sits at the crossroads of high technology and sustainability. LAVA is a new and infused deep and layered color in the black color space. At its base is a deep charcoal gray that has a glowing redness in the deep effects.

It’s a testament to the myriad of possibilities that the viewer can experience when light dances on a coated surface. LAVA also shows how technology can deliver both on the ecological and the sophistication fronts.

The Americas – Visions of progress

2. South America: COZY VALUES

The importance of precious metals for the South American region connects the beauty of natural elements to a graceful elegance, and more importantly, traditional metalworking crafts. The key color COZY VALUES exudes the pride of artisanal innovation, coupled with delicacy and nurturing care of a watchful master craftsman’s eye.

The coppery beige color has a brilliant shine for the small cars that are popular in the region. COZY VALUES brings out the most that the space can offer.

Asia Pacific – Standing in a liminal space

Standing in a liminal space, the colors of Asia Pacific bring us comfort, happiness, spice, and solutions reflecting human individuality, which is expanding and gaining importance. They show people how to live gently and vividly with their own narratives.

1. Asia Pacific: EFFLORESCENCE

We are in a liminal space with open minds and ideas. That is what inspired the concept of the Asia Pacific key color, EFFLORESCENCE. This pearl-like ivory is a new, fresh bloom of positive and exciting value.

The color has an ecofriendly process and emotional feel, forging a new narrative in sustainability and identity. EFFLORESCENCE talks to us with its unique tactile response.

Asia Pacific – Standing in a liminal space

2. China: RAN RAN

RAN RAN, in Chinese, describes a laid-back look, unwilling to argue. It shows nothing except the new perspectives to look the world/surrounding in transition. Interpreted into a trend color for the Chinese market, it begins with the brightest primary color, a rich, modest yellow.

It’s not too warm or too harsh, neither loud nor soft. Refined white sparkles soften the brightness, enhancing the contrast with the shade. It goes perfectly on a sporty or futuristic car. Neither rules nor clue, RAN RAN evokes the ability to act in conjunction with the flow and energy of the universe.

EMEA – The doors of possibility are open

The colors of Europe, Middle East and Africa reach high chromaticity with spectacular new pigments – enabling beautiful and intense new shades.

The darker tones are fine and smooth. Neutral color shades play with a virtual look by adding subtle color information. Effects are there to support the idea and visual impression.

1. EMEA: MINTED GOLD

Gold is always considered a precious metal in the universe. The color MINTED GOLD shows how this value can be translated into the digital age. It comes as a strong, shiny metallic gold. A color value that was not only forged for the car owners of the future.

EMEA – The doors of possibility are open

2. Europe: GRAVATAR

A color with a significant weight of innovation - a real earth color. The regional key color known as GRAVATAR contains fine natural earth. The bright yellow shade is based on a light ivory solid. This concept integrates a new matter into the concept of color. GRAVATAR certainly attracts your attention.