Guerlain fights counterfeiting with Sidel's innovative traceability technologies

The solution is now in place at Guerlain’s main production site near Chartres, France. Sidel embedded every aspect of product labelling, control and rejection that Guerlain requested, and adapted the end-of-line process to suit Guerlain's traceability needs.

The robotic packing and palletizing combi solution, designed by Sidel to function in a compact space of less than 20m2, manages the physical flow of products, cases and pallets. It handles 60 cartons of skincare products bottles per minute in four formats.

Each carton, case and pallet is tagged using bar codes and labels which are read, recorded and aggregated into the Guerlain central database.

This means that Guerlain, at any time, can guarantee the product origin and full characteristics by searching its central database, and can remove any counterfeit products that are not recorded, or identify any product distributed in the wrong marketplace.

Sidel’s end of line equipment is asked to generate more than 4,000 information exchanges per pallet to control the full quality process, while at the same time keeping a high level of machine availability and efficiency with error margins of less than 1% per production order.  

In high added-value industry, product care and integrity is important. According to Sidel, cartons are fully protected from infeed, batch collation and case packing by adapted belt and guides fitted with a protective felt covering to ensure limited abrasion and frictions.