Interview with Director Global Sustainability Advocacy at Unilever
Brand owners play a pivotal role in steering the value chain toward net zero. At the 7th Edition of the CHINAPLAS x CPRJ Plastics Recycling and Circular Economy Conference and Showcase in Shanghai, Rupert Posner—Director Global Sustainability Advocacy at Unilever—shared valuable insights on consumer behavior, regional differences, and practical implementation strategies for advancing a circular economy for plastics.
In 2025, Unilever reported significant performance milestones: it increased post-consumer recycled (PCR) content to 25% and reduced virgin plastic use by 29%. The company’s approach has evolved beyond target-setting into a focused, high-impact phase—concentrating efforts where they will make the biggest difference.
More interviews and presentations of the conference:
https://www.adsalecprj.com/en/live_project/project/154.html
