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【Replay】HAITIAN: PUR In-Mold Coating for the Automotive Industry: The Future of Coating & Painting Molded Components

Sep 15, 2026
56:25

As automotive manufacturers seek higher efficiency, superior surface quality, and sustainable production, PUR In-Mold Coating (IMC) is emerging as an innovative solution for molded components.


In this webinar, Haitian introduced PUR IMC and its key advantages:

Direct Class A surfaces, No paint shop needed. Cutting costs, labor, and production time in a single step.

✔ Compared to traditional spray painting, PUR in-mold coating dramatically reduces VOC emissions and paint defects like orange peel and runs, giving automotive molders a cleaner, more consistent finish with less scrap.

✔ For automotive molders looking to move up the value chain, PUR in-mold coating opens the door to higher-margin finished-surface programs without the capital investment of a full paint line.



100+ attendees are already asking! Your needs or pain points could be addressed directly by our speakers 

Questions raised by registered audience:

1. For a manufacturer with an existing paint line, can this technology help reduce overall cost?

2. Can PUR IMC be retrofitted onto existing injection molding machines, or does it require dedicated new equipment?

3. How does the carbon-footprint potential of PUR IMC compare with a traditional painting process?

4. How quickly can a color change be implemented during production?

(More questions are being collected…)


More questions, feel free to leave a comment! 







Automotive
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As automotive manufacturers seek higher efficiency, superior surface quality, and sustainable production, PUR In-Mold Coating (IMC) is emerging as an innovative solution for molded components. In this webinar, Haitian will introduce PUR IMC and its key advantages: ✔ Direct Class A surfaces, No paint shop needed. Cutting costs, labor, and production time in a single step. ✔ Compared to traditional spray painting, PUR in-mold coating dramatically reduces VOC emissions and paint defects like orange peel and runs, giving automotive molders a cleaner, more consistent finish with less scrap. ✔ For automotive molders looking to move up the value chain, PUR in-mold coating opens the door to higher-margin finished-surface programs without the capital investment of a full paint line.
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