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[Replay] HAITIAN: How can PUR In-Mold Coating replace conventional painting? - Benjamin Hartigan’s Presentation

Sep 16, 2026
17:56

You're watching part of presentation of this webinar.

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⏱️ Short on time? Jump straight to what matters to you:

🔹 Just want the insights? 

🎬 How can PUR In-Mold Coating replace conventional painting?

🎬 What are the production and environmental benefits?
 

🔹 Got questions? We’ve got answers. 

→ Jump to the Q&A — our speakers tackle real questions from 100+ attendees

🎬 What does it take to implement PUR IMC?
 
🎬 Where does PUR IMC make the most sense?


As automotive manufacturers seek higher efficiency, superior surface quality, and sustainable production, PUR In-Mold Coating (IMC) is emerging as an innovative solution for molded components.


In this webinar, Haitian will introduce PUR IMC and its key advantages:

✔ Direct Class A surfaces, No paint shop needed. Cutting costs, labor, and production time in a single step.

✔ Compared to traditional spray painting, PUR in-mold coating dramatically reduces VOC emissions and paint defects like orange peel and runs, giving automotive molders a cleaner, more consistent finish with less scrap.

✔ For automotive molders looking to move up the value chain, PUR in-mold coating opens the door to higher-margin finished-surface programs without the capital investment of a full paint line.



100+ attendees are already asking! Your needs or pain points could be addressed directly by our speakers 

Questions raised by registered audience:

1. For a manufacturer with an existing paint line, can this technology help reduce overall cost?

2. Can PUR IMC be retrofitted onto existing injection molding machines, or does it require dedicated new equipment?

3. How does the carbon-footprint potential of PUR IMC compare with a traditional painting process?

4. How quickly can a color change be implemented during production?

(More questions are being collected…)

You can now submit your question (Suggested format: application scenario + needs/pain points/questions), and you may receive:

1) 1-on-1 answers from speakers
2) Free access to online or onsite sessions (based on matched topics), and the chance to connect with more experts!



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As automotive manufacturers seek higher efficiency, superior surface quality, and sustainable production, PUR In-Mold Coating (IMC) is emerging as an innovative solution for molded components. In this webinar, Haitian introduced PUR IMC and its key advantages: ✔ Direct Class A surfaces, No paint shop needed. Cutting costs, labor, and production time in a single step. ✔ Compared to traditional spray painting, PUR in-mold coating dramatically reduces VOC emissions and paint defects like orange peel and runs, giving automotive molders a cleaner, more consistent finish with less scrap. ✔ For automotive molders looking to move up the value chain, PUR in-mold coating opens the door to higher-margin finished-surface programs without the capital investment of a full paint line.
Sep 17, 2026
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