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As automotive manufacturers seek higher efficiency, superior surface quality, and sustainable production, PUR In-Mold Coating (IMC) is emerging as an innovative solution for molded components.
In this webinar, Haitian will introduce PUR IMC and its key advantages:
✔ Direct Class A surfaces, No paint shop needed. Cutting costs, labor, and production time in a single step.
✔ Compared to traditional spray painting, PUR in-mold coating dramatically reduces VOC emissions and paint defects like orange peel and runs, giving automotive molders a cleaner, more consistent finish with less scrap.
✔ For automotive molders looking to move up the value chain, PUR in-mold coating opens the door to higher-margin finished-surface programs without the capital investment of a full paint line.
Speakers
Benjamin Hartigan
Haitian Group |Marketing Manager USA & Canada
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Benjamin Hartigan, Marketing Manager at Absolute Haitian (USA & Canada), 10+ Years in Technical Injection Molding Sales, Injection molding machine sales training and new product releases in the North American market
Renjie Xu
Haitian Group |Key Account Manager - Assistant General Manager of Multi-Component Products
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Renjie Xu, Assistant General Manager of Multi-Component Products at Haitian, 9+ Year of Injection Molding Expertise and 4 Years of Technical Molding Project Mangement, Leads development and commercialization of advanced molding technologies for the European, Asian and American automotive markets
Host Introduction
Haitian International's multi-brand strategy – including Zhafir, Haitian and Niigata – targets diverse market demands. Our machine portfolio offers electric, hybrid, and servo-hydraulic solutions from 400 to 88,000 kN, ensuring optimal performance across various industries.