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[English] HAITIAN: PUR In-Mold Coating for the Automotive Industry: The Future of Coating & Painting Molded Components

Date：09 Sept,2026 （Wednesday）

Time： 10:00 - 11:00 （GMT -5）

Language：English

Target Audience：Automotive industry process engineers, mold engineers, procurement specialists, managers, and quality control experts.

Introduction：

Time: 10:00-11:00 (New York Time)

22:00-23:00 (Singapore Time)

As automotive manufacturers seek higher efficiency, superior surface quality, and sustainable production, PUR In-Mold Coating (IMC) is emerging as an innovative solution for molded components.

In this webinar, Haitian will introduce PUR IMC and its key advantages:

✔ Direct Class A surfaces, No paint shop needed. Cutting costs, labor, and production time in a single step.

✔ Compared to traditional spray painting, PUR in-mold coating dramatically reduces VOC emissions and paint defects like orange peel and runs, giving automotive molders a cleaner, more consistent finish with less scrap.

✔ For automotive molders looking to move up the value chain, PUR in-mold coating opens the door to higher-margin finished-surface programs without the capital investment of a full paint line.

Speakers

Benjamin Hartigan

Haitian Group ｜Marketing Manager USA & Canada

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Benjamin Hartigan, Marketing Manager at Absolute Haitian (USA & Canada), 10+ Years in Technical Injection Molding Sales, Injection molding machine sales training and new product releases in the North American market

Renjie Xu

Haitian Group ｜Key Account Manager - Assistant General Manager of Multi-Component Products

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Renjie Xu, Assistant General Manager of Multi-Component Products at Haitian, 9+ Year of Injection Molding Expertise and 4 Years of Technical Molding Project Mangement, Leads development and commercialization of advanced molding technologies for the European, Asian and American automotive markets

Host Introduction

HAITIAN INTERNATIONAL HOLDINGS LIMITED

Haitian International's multi-brand strategy – including Zhafir, Haitian and Niigata – targets diverse market demands. Our machine portfolio offers electric, hybrid, and servo-hydraulic solutions from 400 to 88,000 kN, ensuring optimal performance across various industries.

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