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Webinar presented by HAITIAN INTERNATIONAL HOLDINGS LIMITED
[English] HAITIAN: PUR In-Mold Coating for the Automotive Industry: The Future of Coating & Painting Molded Components
Automotive
Automotive component

As automotive manufacturers seek higher efficiency, superior surface quality, and sustainable production, PUR In-Mold Coating (IMC) is emerging as an innovative solution for molded components.


In this webinar, Haitian will introduce PUR IMC and its key advantages:

Direct Class A surfaces, No paint shop needed. Cutting costs, labor, and production time in a single step.

✔ Compared to traditional spray painting, PUR in-mold coating dramatically reduces VOC emissions and paint defects like orange peel and runs, giving automotive molders a cleaner, more consistent finish with less scrap.

✔ For automotive molders looking to move up the value chain, PUR in-mold coating opens the door to higher-margin finished-surface programs without the capital investment of a full paint line.


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Who should attend

Automotive industry process engineers, mold engineers, procurement specialists, managers, and quality control experts.
Speakers
Benjamin Hartigan
Haitian Group |Marketing Manager USA & Canada
Benjamin Hartigan, Marketing Manager at Absolute Haitian (USA & Canada), 10+ Years in Technical Injection Molding Sales, Injection molding machine sales training and new product releases in the North American market
Renjie Xu
Haitian Group |Key Account Manager - Assistant General Manager of Multi-Component Products
Renjie Xu, Assistant General Manager of Multi-Component Products at Haitian, 9+ Year of Injection Molding Expertise and 4 Years of Technical Molding Project Mangement, Leads development and commercialization of advanced molding technologies for the European, Asian and American automotive markets
Elite Member
Haitian International's multi-brand strategy – including Zhafir, Haitian and Niigata – targets diverse market demands. Our machine portfolio offers electric, hybrid, and servo-hydraulic solutions from 400 to 88,000 kN, ensuring optimal performance across various industries.

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