Amcor to highlight the concept of packaging in everyday life at 2015 Private Label

Amcor Rigid Plastics will appear at the upcoming 2015 Private Label trade show under the theme "Amcor Everyday".

The company's exhibit will take the form of a modern home and display numerous packaging solutions in the kitchen and bathroom that are present in everyday life.

"Private label brands are growing in the food and beverage market as retailers seek to differentiate themselves and offer customers more choices," observed Jocelyn Cory, Vice President of Marketing for Amcor Rigid Plastics' Diversified Products Division. "Rather than offering 'me-too' products, retailers are refining their strategies with packaging playing a central role."

A featured beverage product on display will be Amcor's new collection of Sophi cylindrical polyethylene terephthalate (PET) bottles. They exhibit a crystal-like appearance and are impact resistant and re-sealable for on-the-go consumption.

At the show, Amcor will also feature Method Products' new 4X Concentrated Laundry Detergent which is packaged in a 53oz PET bottle containing 100% post-consumer recycled (PCR) PET resin.

It is an important milestone in a market that has previously been predominately limited to opaque high density polyethylene (HDPE) containers, according to the company.

Analysis using Amcor's ASSET life cycle assessment tool showed that by using 100% PCR resin versus a virgin PET alternative, the package's life cycle energy consumption is reduced by 78% and its carbon footprint is lowered by 35%.

2015 Private Label trade show, sponsored by the Private Label Manufacturers Association (PLMA), will be held from November 15-17 in Chicago, the US.