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Home > News > Packaging

Exclusive artistic rPET bottle for sustainable luxury water brand

Source：Adsale Plastics Network Date ：2023-08-23 Editor ：RC

Berry Global has manufactured exclusively 100% recycled PET (rPET) bottles for new luxury artesian mineral water brand NEUE Water.

NEUE bottle_480.jpg

NEUE Water uses 100% rPET bottles from Berry Global.

NEUE Water’s packaging features its recycled content as well as its unique ergonomic flat shape of the bottle which is convenient to be stored in pockets and bags. The bottle’s sturdy construction also makes it suitable for refilling for multiple use, and it can be recycled at its end of life.

NEUE bottle with model_480.jpg

The unique flat bottle brings an artistic value as well as convenience to store for consumers.

The unique design of NEUE Water bottle accounts for Berry’s technical expertise and its existing experience in using recycled plastic. The flat shaped bottle challenges the injection stretch blow molding (ISBM) process for traditional PET bottle manufacture, and Berry successfully adapted the technology in order to accommodate the new design.

NEUE Water has won multiple awards, including gold for design at the Fine Water Society’s annual Taste and Design Awards, and a Good Brand Award from Sublime Magazine for Advancing Social & Environmental Sustainability.

“The success of this project ideally demonstrates why collaboration is so critical. The NEUE water bottle is the perfect example of how we can achieve ‘More Together’, delivering sustainable packaging that still embraces all the long-established benefits of plastics,” said Joe Horton, Product Line Director, Berry Agile Solution.