Coca-Cola’s first UK trial of label-less packaging

Coca-Cola launches a limited trial of “label-less” packaging in the UK which temporarily removes labels from Sprite and Sprite Zero on-the-go bottles. This trial move reduces use of packaging material, as well as simplifies the recycling process by eliminating the need to separate labels from bottles.

Coca-Cola launches a limited trial of “label-less” packaging for Sprite and Sprite Zero bottle in the UK.

The new limited design will be sold at eight Tesco Express Stores in Brighton and Hove, Bristol, London and Manchester between January and March 2024.

The pilot temporarily removes labels from single 500ml Sprite and Sprite Zero bottles. The packaging is replaced with an embossed logo on the front, and laser-engraved product and nutritional information on the back.

In addition, like existing Sprite packaging, the clear, 100% recycled PET bottles (excluding the caps) feature green and transparent attached caps, which identify them as Sprite or Sprite Zero respectively.

In recent years, Coca-Cola introduced a number of design changes to reduce packaging waste, including turning Sprite bottles from green to clear plastic to facilitate bottle-to-bottle recycling.

The beverage company also introduced attached caps to its bottles to reduce the chance for littering, and invested in new designs, such as lightweight, to reduce packaging.