Eastman and Ceres Holographics launch holographic-enabled windshield in China

Eastman and Ceres Holographics announced an expanded partnership to deliver holographic-enabled windshields for OEMs in China. It is the industry-first fully-integrated windshield featuring multiple holographic transparent display HUDs in a single laminate construct.

Eastman and Cere Holographics deliver holographic-enabled windshields for OEMs in China.

For the first time in China, Eastman and Ceres Holographics jointly introduced the holographic-enabled transparent display system for automotive windshields, during EAC 2024 Conference in Suzhou.

The windshield combines Eastman’s innovative interlayer solutions and Ceres’ HoloFlekt precision, light-guiding film technology to embed multiple holographic optical elements in a full-size film, into laminated windshields.

It is also paired with a small form-factor projector for a crisp, vivid display without requiring active display or nanoparticle-based technology in the glass.

This innovation will provide customizable head-up display solutions that show safety, operational and navigation information for drivers as well as infotainment for passengers without compromising safety or performance.

“This combined technology enables a greatly expanded range of information display and car management applications available to drivers and passengers without becoming a distraction,” explained Romain Delorme, Eastman HUD segment market manager.

“The combination of our capabilities can transform glass into an ultrabright, full-color, cost-effective, compact and intelligent windshield suitable for widespread adoption,” said Andy Travers, CEO of Ceres Holographics.