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Home > News > Automotive

Eastman and Ceres Holographics launch holographic-enabled windshield in China

Source:Adsale Plastics Network Date :2024-07-03 Editor :RC
Copyright: This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

Eastman and Ceres Holographics announced an expanded partnership to deliver holographic-enabled windshields for OEMs in China. It is the industry-first fully-integrated windshield featuring multiple holographic transparent display HUDs in a single laminate construct.


Eastman x Ceres Holographics_holographic windshield.jpg


Eastman and Cere Holographics deliver holographic-enabled windshields for OEMs in China.

 

For the first time in China, Eastman and Ceres Holographics jointly introduced the holographic-enabled transparent display system for automotive windshields, during EAC 2024 Conference in Suzhou.

 

The windshield combines Eastman’s innovative interlayer solutions and Ceres’ HoloFlekt precision, light-guiding film technology to embed multiple holographic optical elements in a full-size film, into laminated windshields.

 

It is also paired with a small form-factor projector for a crisp, vivid display without requiring active display or nanoparticle-based technology in the glass.

 

This innovation will provide customizable head-up display solutions that show safety, operational and navigation information for drivers as well as infotainment for passengers without compromising safety or performance.

 

“This combined technology enables a greatly expanded range of information display and car management applications available to drivers and passengers without becoming a distraction,” explained Romain Delorme, Eastman HUD segment market manager.

 

“The combination of our capabilities can transform glass into an ultrabright, full-color, cost-effective, compact and intelligent windshield suitable for widespread adoption,” said Andy Travers, CEO of Ceres Holographics.


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 Tangshan Zhonghao Chemical Co., Ltd      
  LIAONING NIPPON NANO TECHNOLOGY CO.,LTD      
 Oechsler Plastic Products (Taicang) Co.,Ltd      
 SUZHOU CRG ROBOTICS TECHNOLOGY CO.,LTD.      
 Rongsheng Petrochemical Co., Ltd.      
 Shenzhen Zhenxiong Molds Accessories Co.,Ltd.      
 Zhejiang Pfluon Technology Co., Ltd.      
 Advanced New Materials (Qingdao) Co., Ltd      
 Guangdong Yulong Technology Co., Ltd      
 Sinochem Internation Corporation      

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