Van Gogh masterpieces printed on dairy packaging in China
Tetra Pak and Mengniu Group announced the launch of a limited edition Milk Deluxe Pure Milk range, customized with 30 different designs of masterpieces from Van Gogh and Monet. The special edition range has been brought to market through collaboration with Meet You Museum.
Mengniu’s limited edition Milk Deluxe packaging is achieved through Tetra Pak Custom Printing.
The packaging is produced through Tetra Pak Custom Printing in Tetra Prisma Aseptic 250 Edge cartons with DreamCap 26 closure.
Tetra Pak Custom Printing is the first digital inkjet-based printing method in the carton packaging industry that is unrestricted by physical printing plates.
The printing technology allows greater design variability – allowing over 30 designs on a single packaging material reel, producing sharper color, detailed rendering and softer, more natural color gradients.
“Tetra Pak Custom Printing, with its high-quality printing capabilities and versatility in handling multiple, diverse packaging designs, has helped us reach new heights in terms of mass customization,” commented Xiaoyan He, Senior Brand Manager of Milk Deluxe.
The cartons are now available in Greater China, for both online and in-store purchase.
