New reusable PET cosmetics bottle available in three colors
ALPLA and zerooo initiator SEA ME have developed a reusable PET packaging for cosmetics and care products. The zerooo reusable PET bottle was developed in tandem with the SEA ME GmbH team at ALPLA’s in-house STUDIOa design centre at the company’s headquarters in Hard, Germany.
The 300ml PET bottle is reusable and fully recyclable plastic packaging solution. It is available in three colors – clear, milky white and brown versions. It is also suitable for all caps and can also be used as a shatterproof alternative for toiletries in the shower.
The packaging is available in three colors and is suitable for all caps.
In addition, a laser-engraved 2D data matrix code – zerooo ID – is added to provide information about the content of each bottle and its circulation history.
“The digital labelling enables transparency and ensures the quality of the bottles. By combining it with the information from the label, it can also be complemented with further product data,” explained Jörg Schwärzler, Senior Technology Manager at ALPLA.
Each zerooo reusable PET bottle is unique with laser-engraved 2D data matrix code.
From September, the first manufacturers in Germany will present cosmetics and care products in PET containers from the zerooo reusable system, with Austria following suit in October. Apart from SEA ME’s own brand, the brands include sodasan, i+m Naturkosmetik, Speick, Denttabs, 4 people who care and Aveo from Müller.
Emptied bottles can be returned to the approximately 1,000 collection points of zerooo retail partners for a deposit of EUR 0.50.
zerooo’s reusable PET bottles can now be returned to retail partners in Germany and Austria for a deposit of EUR 0.50. (Source: SEA ME GmbH)
The reusable PET bottle is compatible with all automatic return systems. At the end of their life cycle, the bottles and caps are sorted and recycled.
