Home
Search History
Clear History
{{item.search_key}}
Hot Searches
Change
{{item.name}}
{{item.english_name}}
Subscribe eNews
Once A Week Once Every Two Weeks
{{sum}}
{{sum}}
Login

Please Login

Subscribe To Tags, See What You Want To See

Sign Up For Events, Expand your network

Unlock Private Messages, Participate In Interactions

 Register

Hi.{{userInfo.company_name_english||userInfo.truename_english}} Hi.{{userInfo.truename||userInfo.phone||userInfo.email}}

Applications

Toray’s joint venture in South Korea to expand power inductor coil production facilities

Envalior Arnitel TPC midsole technology for ultra-long-distance racing

Amcor tamper evident closure for glass bottles

Products

Gneuss OMNI extrusion system reduces strap breaks in strapping production

Covestro completes acquisition of two HDI derivatives sites in Thailand and the US

Arburg’s digitalization solutions and innovative machines at Fakuma 2026

Activities

  • PLAST 2026 concluded beyond expectations

  • CRRE inks agreement with 5 key players in wind and solar equipment circularity

  • Fakuma 2026: Multi-faceted program for plastics industry

Pictorial

News Videos

A talk with Italian injection molding expert BMB

Inside Moretto: A tour of their Italian production facilities

Top 10 Technology Trends awards presented at CHINAPLAS 2026

Conference Videos

Summit Dialogue: Policy alignment and practices in plastic recycling across Asia

Interview: Pathways for development of plastics recycling in Malaysia

Driving systemic change: Unilever’s evolution in the circular economy

Corporate/Product Videos

Why Do Shoe Soles Keep Cracking? The Raw Material Truth No One Talks About

Tired of repairing the same roads? 30 seconds to unmask the real troublemaker in your asphalt.

Labels peeling, tape yellowing, slitting snapping? One raw material change fixes all three.

News
NEW
HOT
 Events
NEW
HOT
 SPE Asia
NEW
HOT
 Special
NEW
HOT
 Live
NEW
HOT
 eNews
NEW
HOT
 Essential Guide
NEW
HOT
 Event Calendar
NEW
HOT
 Survey
NEW
HOT
 CHINA INSIGHT
NEW
HOT

Home > News > Automotive

Eastman, Covestro and Ceres Holographics to commercialize HUD solution

Source：Adsale Plastics Network Date ：2025-01-17 Editor ：RC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

Eastman, Ceres Holographics and Covestro announced the signing of a Memorandum of Understanding (MOU) to explore the commercial production of the Holographic In-Plane Transparent Display (HIPTD) laminated solution for automotive and transportation glazing applications that they have jointly developed.


Holographic HUD_480.jpg

Eastman, Ceres Holographics and Covestro signed an MOU to explore commercialization of HIPTD laminated solution.

 

The agreement builds on years of collaboration, leveraging each company’s technologies to manufacture holographic-enabled transparent HUDs for the automotive market.

 

It joins the material expertise of Covestro, Eastman’s interlayer solutions and encapsulation know-how, as well as Ceres capabilities in mastering and high-volume manufacturing technology for the successful commercialization and industrialization of holography in transparent displays for windshields.

 

Under the agreement, the partners will explore ways to setup and establish the required facilities and manufacturing capacity, ensuring an efficient, market-ready supply chain to meet the planned production timelines of OEMs.

 

A proven solution by the partners

 

In 2024, Ceres and Eastman demonstrated the latest holographic transparent display HUDs to OEMs in Europe, the USA, and China. These HUDs featured multiple transparent displays within a single, fully laminated windshield, each measuring up to 400mm by 300mm.

 

Custom-designed holographic optical elements (HOEs) were incorporated into a single sheet of Bayfol HX film, laminated with Eastman’s new developed interlayer stack, achieving the industry's largest field of view.

 

This achievement was enabled by combining Covestro’s expertise in photopolymer films, Ceres’ digital mastering and HoloFlekt roll-to-roll replication system, which produces finished films up to 1400mm wide, and Eastman’s solutions to encapsulate functional films into automotive approved laminates.


 Like 丨  {{details_info.likes_count}}
Automotive
Eastman
Covestro
 Tangshan Zhonghao Chemical Co., Ltd      
 TAIZHOU TUOFANG PLASTIC MOULD CO.,LTD      
 Guang Dong Veryone Technology Co.,Ltd.      
 NINGBO YUFINE PRECISION INDUSTRY CO., LTD.      
 SHANGHAI WEIPU TESTING INTERNATIONAL GROUP CO., LTD.      
 HUIZHOU LITUO ADVANCED MATERIALS CO.,LTD.      
 SUZHOU UNIKING NEW MATERIAL CO., LTD      
 SUZHOU GELEFU M&E TECHNOLOGY CO., LTD.      
 GUANGDONG HTASO NEW MATERIALS TECHNOLOGY CO.,LTD      
 JIASHAN ITAFLON FLUORO TECHNOLOGY CO.,LTD.      
 BRUECKNER MASCHINENBAU GMBH      

The content you're trying to view is for members only. If you are currently a member, Please login to access this content.   Login

Source：Adsale Plastics Network Date ：2025-01-17 Editor ：RC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

Eastman, Ceres Holographics and Covestro announced the signing of a Memorandum of Understanding (MOU) to explore the commercial production of the Holographic In-Plane Transparent Display (HIPTD) laminated solution for automotive and transportation glazing applications that they have jointly developed.


Holographic HUD_480.jpg

Eastman, Ceres Holographics and Covestro signed an MOU to explore commercialization of HIPTD laminated solution.

 

The agreement builds on years of collaboration, leveraging each company’s technologies to manufacture holographic-enabled transparent HUDs for the automotive market.

 

It joins the material expertise of Covestro, Eastman’s interlayer solutions and encapsulation know-how, as well as Ceres capabilities in mastering and high-volume manufacturing technology for the successful commercialization and industrialization of holography in transparent displays for windshields.

 

Under the agreement, the partners will explore ways to setup and establish the required facilities and manufacturing capacity, ensuring an efficient, market-ready supply chain to meet the planned production timelines of OEMs.

 

A proven solution by the partners

 

In 2024, Ceres and Eastman demonstrated the latest holographic transparent display HUDs to OEMs in Europe, the USA, and China. These HUDs featured multiple transparent displays within a single, fully laminated windshield, each measuring up to 400mm by 300mm.

 

Custom-designed holographic optical elements (HOEs) were incorporated into a single sheet of Bayfol HX film, laminated with Eastman’s new developed interlayer stack, achieving the industry's largest field of view.

 

This achievement was enabled by combining Covestro’s expertise in photopolymer films, Ceres’ digital mastering and HoloFlekt roll-to-roll replication system, which produces finished films up to 1400mm wide, and Eastman’s solutions to encapsulate functional films into automotive approved laminates.


全文内容需要订阅后才能阅读哦~
立即订阅
信百勒 英文横幅 AdsaleCPRJ.com A1 420x90 EN
SSMMSS NONWOVEN LINE(SIX-BEAM) battenfeld-cincinnati UV ABSORBER AND ANTIOXIDANT FACTORY

Recommended Articles

Automotive
TactoTek’s in-mold electronics technology for exterior lighting production in China
 2026-07-06
Automotive
Syensqo and Bucci Composites partner to accelerate automotive composites manufacturing
 2026-07-02
Automotive
Avient launches low loss dielectric thermoplastics for mmWave radome applications
 2026-06-30
Automotive
Borouge International launches Borcycle rPP for demanding structural auto parts
 2026-06-26
Automotive
Malaysian auto component manufacturer buys Tederic machine again
 2026-06-25
Automotive
Audi selects Mitsubishi Chemical’s DURABIO for door switch panel
 2026-06-24
AdsaleCPRJ.com A1 - EMP - EN Jiangyin Yuexing Machinery Co., Ltd.
ZHEJIANG XINGFENG MACHINERY CO.,LTD 3R ROLL MANUFACTURING CO.,LTD. SZ-MOLDTECH(JiaXing)CO.LTD
  • Must See
    • News
    Images
    Watch it
1
Olin and Huntsman merge to create US$12B+ North American chemicals leader
2
Celanese optimizes production network in Asia
3
Sustainable TPE for comfort and durable smartwatch straps
4
Clariant catalysts continue to shrink carbon footprints
5
Super carbon fiber lattices: Foam-like weight + aluminum-level performance
1
Why Do Shoe Soles Keep Cracking? The Raw Material Truth No One Talks About
2
A talk with Italian injection molding expert BMB
3
Tired of repairing the same roads? 30 seconds to unmask the real troublemaker in your asphalt.
4
Labels peeling, tape yellowing, slitting snapping? One raw material change fixes all three.
  • Hot Specials

You May Be Interested In

Change
  • People
  • Company
loading... No Content
{{[item.truename,item.truename_english][lang]}} {{[item.company_name,item.company_name_english][lang]}} {{[item.job_name,item.name_english][lang]}}
{{[item.company_name,item.company_name_english][lang]}} Company Name    {{[item.display_name,item.display_name_english][lang]}}  

Polyurethane Investment Medical Carbon neutral Reduce cost and increase efficiency CHINAPLAS Financial reports rPET INEOS Styrolution Evonik Borouge Polystyrene (PS) mono-material Sustainability Circular economy BASF SABIC Multi-component injection molding machine All-electric injection molding machine Thermoforming machine

Eastman, Covestro and Ceres Holographics to commercialize HUD solution

识别右侧二维码，进入阅读全文
下载
x 关闭
订阅
亲爱的用户，请填写一下信息
I have read and agree to the 《Terms of Use》 and 《Privacy Policy》
立即订阅
Top
Feedback
Chat
News
Market News
Applications
Products
Video
In Pictures
Specials
Activities
eBook
Front Line
Plastics Applications
Chemicals and Raw Material
Processing Technologies
Products
Injection
Extrusion
Auxiliary
Blow Molding
Mold
Hot Runner
Screw
Applications
Packaging
Automotive
Medical
Recycling
E&E
LED
Construction
Others
Events
Conference
Webinar
CHINAPLAS
CPS+ eMarketplace
Official Publications
CPS eNews
Media Kit
Social Media
Facebook
Linkedin
Adsale Group ｜  About Us ｜  Terms of Use ｜  Privacy Policy ｜  Contact Us ｜  Media Kit ｜  Consent Letter for Processing Personal Data ｜