Eastman, Ceres Holographics and Covestro announced the signing of a Memorandum of Understanding (MOU) to explore the commercial production of the Holographic In-Plane Transparent Display (HIPTD) laminated solution for automotive and transportation glazing applications that they have jointly developed.

Eastman, Ceres Holographics and Covestro signed an MOU to explore commercialization of HIPTD laminated solution.

The agreement builds on years of collaboration, leveraging each company’s technologies to manufacture holographic-enabled transparent HUDs for the automotive market.

It joins the material expertise of Covestro, Eastman’s interlayer solutions and encapsulation know-how, as well as Ceres capabilities in mastering and high-volume manufacturing technology for the successful commercialization and industrialization of holography in transparent displays for windshields.

Under the agreement, the partners will explore ways to setup and establish the required facilities and manufacturing capacity, ensuring an efficient, market-ready supply chain to meet the planned production timelines of OEMs.

A proven solution by the partners

In 2024, Ceres and Eastman demonstrated the latest holographic transparent display HUDs to OEMs in Europe, the USA, and China. These HUDs featured multiple transparent displays within a single, fully laminated windshield, each measuring up to 400mm by 300mm.

Custom-designed holographic optical elements (HOEs) were incorporated into a single sheet of Bayfol HX film, laminated with Eastman’s new developed interlayer stack, achieving the industry's largest field of view.

This achievement was enabled by combining Covestro’s expertise in photopolymer films, Ceres’ digital mastering and HoloFlekt roll-to-roll replication system, which produces finished films up to 1400mm wide, and Eastman’s solutions to encapsulate functional films into automotive approved laminates.