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Home > News > Automotive

Eastman, Covestro and Ceres Holographics to commercialize HUD solution

Source：Adsale Plastics Network Date ：2025-01-17 Editor ：RC

Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

Eastman, Ceres Holographics and Covestro announced the signing of a Memorandum of Understanding (MOU) to explore the commercial production of the Holographic In-Plane Transparent Display (HIPTD) laminated solution for automotive and transportation glazing applications that they have jointly developed.

Holographic HUD_480.jpg

Eastman, Ceres Holographics and Covestro signed an MOU to explore commercialization of HIPTD laminated solution.

The agreement builds on years of collaboration, leveraging each company’s technologies to manufacture holographic-enabled transparent HUDs for the automotive market.

It joins the material expertise of Covestro, Eastman’s interlayer solutions and encapsulation know-how, as well as Ceres capabilities in mastering and high-volume manufacturing technology for the successful commercialization and industrialization of holography in transparent displays for windshields.

Under the agreement, the partners will explore ways to setup and establish the required facilities and manufacturing capacity, ensuring an efficient, market-ready supply chain to meet the planned production timelines of OEMs.

A proven solution by the partners

In 2024, Ceres and Eastman demonstrated the latest holographic transparent display HUDs to OEMs in Europe, the USA, and China. These HUDs featured multiple transparent displays within a single, fully laminated windshield, each measuring up to 400mm by 300mm.

Custom-designed holographic optical elements (HOEs) were incorporated into a single sheet of Bayfol HX film, laminated with Eastman’s new developed interlayer stack, achieving the industry's largest field of view.

This achievement was enabled by combining Covestro’s expertise in photopolymer films, Ceres’ digital mastering and HoloFlekt roll-to-roll replication system, which produces finished films up to 1400mm wide, and Eastman’s solutions to encapsulate functional films into automotive approved laminates.

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Automotive

Eastman

Covestro

Tangshan Zhonghao Chemical Co., Ltd

TAIZHOU TUOFANG PLASTIC MOULD CO.,LTD

Guang Dong Veryone Technology Co.,Ltd.

NINGBO YUFINE PRECISION INDUSTRY CO., LTD.

SHANGHAI WEIPU TESTING INTERNATIONAL GROUP CO., LTD.

Chongqing Woerfu Chemical Co.,Ltd

HUIZHOU LITUO ADVANCED MATERIALS CO.,LTD.

SUZHOU UNIKING NEW MATERIAL CO., LTD

Beijing Chemical Industry Group CO.,LTD

SUZHOU GELEFU M&E TECHNOLOGY CO., LTD.

GUANGDONG HTASO NEW MATERIALS TECHNOLOGY CO.,LTD

JIASHAN ITAFLON FLUORO TECHNOLOGY CO.,LTD.

CHUZHOU SEP MATERIAL CO,LTD.

BRUECKNER MASCHINENBAU GMBH

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Source：Adsale Plastics Network Date ：2025-01-17 Editor ：RC

Holographic HUD_480.jpg

Eastman, Ceres Holographics and Covestro signed an MOU to explore commercialization of HIPTD laminated solution.

The agreement builds on years of collaboration, leveraging each company’s technologies to manufacture holographic-enabled transparent HUDs for the automotive market.