Amcor launches sustainable shrink food packaging

Amcor launched the new Perflex shrink bag for revolutionary turkey breast package of Butterball, LLC. The shrink bag design features a built-in handle that reduces packaging material and improves efficiency.

Amcor launched new Perflex shrink bag for turkey packaging.

Traditional turkey packaging utilizes a net around the product to create a strong carrying handle. Removing the additional packaging material achieves a more convenient and sustainable package.

Amcor’s Catalyst collaborative innovative team worked on the design and development of the new package with Butterball. Catalyst rapid prototyping capabilities were utilized to develop physical prototype iterations that were evaluated for functionality, strength and consumer preference.

“Our ability to deliver the actual production specifications in prototype quantities allowed Butterball to gain authentic consumer feedback at each stage of the design,” said Greta Shimon, marketing manager at Amcor.

Compared to traditional turkey packaging, Amcor’s Perflex handle bag delivers 22% reduction in carbon footprint, 23% reduction in non-renewable primary energy demand, and 22% reduction in water consumption.

The new Perflex handle bag also improves efficiency by eliminating the manual netting process.

“We were pleased that Amcor’s solution was compatible with our existing packaging equipment so we could efficiently make the change. This sleek new packaging will certainly make it stand out on the shelf,” said Valerie Saint Sing, senior brand manager for Butterball.