Eye-catching paint container with 50% PCR plastic

Amcor partners with Flügger to launch a new, more material-efficient and eye-catching paint container made with 50% post-consumer recycled (PCR) plastic, featuring a custom blue color that aligns closely with Flügger’s brand identity.

Flügger uses the new container across its product portfolio.

The new container is part of Flügger’s strategic ambition to reduce the use of virgin plastic by increasing the share of recycled materials in its packaging without compromising product quality or user experience. The new container also meets the requirements of several voluntary labelling schemes, such as the Nordic Swan Ecolabel, widely used across Scandinavia.

“Using 50% PCR was a natural choice — it’s a proven packaging solution that we already use for other products, developed in collaboration with Amcor, and it helps us meet the requirements of our eco-labeling schemes,” said Casper Paggio Hansson Felt, communications & culture manager at Flügger.

In addition to meeting functional and recyclability goals, the new container also supports brand recognition. It helps strengthen the recognizability of the Flügger brand, with a distinctive blue design and colored lids.

The new container was introduced in autumn 2024 and has been rolled-out in Flügger’s markets across Europe and Asia.