Borealis and Borouge launch global brand Recleo for mechanically recycled polyolefins
Borealis and Borouge announced the launch of Recleo, a new global brand for mechanically recycled polyolefins suited for a broad range of polyolefin (PO) applications.
A new global brand dedicated on mechanical recycled polyolefins was launched.
The new brand gathers post-industrial (PIR) and post-consumer (PCR) recyclates and compounds in one portfolio, making it simpler for customers in industries such as mobility, building and construction, appliances, infrastructure, and consumer goods to source sustainable materials.
“Recleo expands customer access to certified recycled materials at scale. By consolidating our recycled portfolio under one brand, we help customers integrate circular materials more easily into existing production systems,” said Youssef Taha, Senior Vice President, Marketing and Innovation of Borouge.
Grades in the Recleo portfolio are made from verified PIR and PCR plastic waste streams, helping customers reduce carbon footprints and meet ambitious sustainability targets by keeping valuable raw materials in the cycle.
Recleo also supports compliance with evolving regulatory requirements, including upcoming targets in the new EU End-of-Life Vehicle Regulation (ELVR) and the Packaging and Packaging Waste Regulation (PPWR). Many grades in the portfolio are RecyClass certified and produced in accordance with the IATF 16949 quality management standard.
The Recleo brand complements the Borcycle M portfolio of premium mechanically recycled polyolefins, which are based exclusively on post-consumer waste, and designed for the most demanding applications. Together, the two brands enable Borealis and Borouge to deliver high-quality circular solutions across the full spectrum of customer needs.
“It unites our fit-for-purpose mechanically recycled grades into a global portfolio and makes sustainability affordable in all applications. With our Borcycle M brand, we will continue to serve the most demanding premium applications,” explained Dirk Langhammer, Borealis VP Circular Economy Solutions.
