DataLase, the global leader in laser printing solutions, has introduced a revolutionary label-free clear-to-white coating for plastic bottles, allowing brands to significantly reduce packaging without compromising performance or visual impact.

DataLase’s coating for plastic bottles allows label-free packaging, reducing waste and improving packaging recyclability.

As brands worldwide accelerate the move towards label-free packaging to reduce waste, improve recyclability and meet tightening sustainability targets, this coating solution provides an alternative to traditional labels, eliminating filmic and paper materials while delivering full label-equivalent functionality.

Versatile and sustainable

Designed for integration into high-speed bottling lines with spray-coating units, DataLase coating is suitable for PET, PP and PC bottles and optimized for beverage, personal care and pharmaceutical applications.

Once applied, the bottle surface can be laser-imaged using CO2, fiber, or UV lasers, producing a high-opacity white image on a clear background with exceptional clarity. This process guarantees consistent, laser-sharp print quality at production speed.

The coating itself is heat, water, scuff and rub-resistant, ensuring durability throughout distribution. Formulated to comply with regulations for non-direct food contact packaging, it aligns with modern packaging and product safety standards.

In addition, as no paper or plastic label waste is generated, packaging recyclability improves and waste management requirements are reduced.

Every bottle can be customized or personalized instantly, without delaying production, allowing brands to tailor messaging, serialization, or promotional content on a unit-by-unit basis.

“Brands are under increasing pressure to reduce packaging waste while maintaining the functionality and quality consumers expect. Our label-free coating enables both. It’s a genuinely transformative step forward for sustainable bottle decoration and one that aligns perfectly with the industry’s environmental goals,” commented Ally Grant, CTO at DataLase.