Ever bounced off your seat at the World Cup? That soft spring in your step comes from somewhere surprising.
The World Cup turns living rooms into mini stadiums. Every goal sparks instinctive cheers, stomps and jumps. What makes that underfoot feel so responsive, yet comfortable?

It's all in the material.FuJian Hongkong Petrochemical Limited develops thermoplastic elastomers that transform "good feel" from guesswork into measurable performance.
Xiangjiang Petrochemical’s SBS series covers a Shore A hardness range from 48 and above to 90, while its SIS series hardness can go as low as ≥26 Shore A. In footwear and polymer compounding, this means more flexibility to achieve anything from a softer touch to firmer support, while reducing repeated trial-and-error in formulation. Some grades such as XJ-6387 offer a melt flow index of 10-14g/10 min, helping materials process more smoothly and foam more evenly, so the final product can deliver more consistent comfort and appearance. Its SBS products also feature ash content at or below 0.20% and have passed REACH and ROHS related tests, which helps reduce performance fluctuation caused by impurities and supports more durable, more consistent end products.
Want better comfort, processing and consistency in one solution? Click “Interested In The Company” and let’s talk about your elastomer needs.