Aptar Beauty partnered with L’Occitane-En-Provence to develop a custom dispensing pump designed for refillability.

The pump features a 24/410 screw-on neck finish and an optimized 500 μl dosage for controlled and clean dispensing, and includes a large actuator and oversized collar to enhance consumer usability, accessibility, and the overall dispensing experience.

Aptar Beauty develops a custom dispensing pump for L’Occitane-En-Provence.

Custom packaging reinterpreting apothecary codes

L’Occitane-En-Provence’s repacks of its hand care essentials marks a strategic shift in brand positioning, reinforcing its legacy of craftsmanship and authenticity. The timeless bottle design is inspired by the apothecary jar, while the pump, the brand claims, is stamped as a witness of the rigorous artisanal process.

Available in both glass and plastic, the 350ml and 500ml redesigned bottles are now refillable to extend the product life cycles, in alignment with the brand’s sustainable development goals.

Bespoke pump designed for refillability and controlled dosage

To bring L’Occitane-En-Provence’s unique vision to life, Aptar Beauty developed a fully custom solution based on its Satine cosmetic pump, designed for generous dosages, with a 24/410 screw-on neck finish for refillability.

The large actuator and oversized collar were specifically created to seamlessly match the new, wider dimensions of the packaging silhouette.

Lacquered in an elevated glossy black finish, it ensures visual consistency with the rest of the products of the brand. The wide actuation surface is comfortable and stable, making it easy to use even for people with reduced hand mobility.

For a premium user experience, attention is in the details. Aptar Beauty finds a technical orientation system to ensure the pump always perfectly aligns with the bottle when unlocked and ready for dispensing. Moreover, the pump is designed to deliver an optimized 500 μl dose to ensure controlled and clean dispensing.

The pump is molded and decorated at the custom flagship facility in Oyonnax and assembled in Le Neubourg site. The synergies between Aptar Beauty’s French facilities supported local manufacturing, supply chain coordination and secure delivery of the final bespoke product in under a year.