US-based adhesive supplier H.B. Fuller Company announced that it is investing in a Packaging Center of Excellence in North America to address packaging adhesives needs across a broad range of applications, substrates and environmental conditions.

This new customer collaboration center, the fourth of its kind for H.B. Fuller, is targeted to open in early 2014. The company notes that it will further enable collaboration efforts to help brands continue to advance their packaging designs.

"Packaging heavily influences consumer buying decisions and with the rise of social media, all it takes is one negative experience to put brands on the defensive," said Peter Petrulo, Business Director of Packaging, North America, at H.B. Fuller. "As experts in packaging adhesives, it's our role to help protect our customer's product and ensure end-users have a positive experience with our customer's brand. That means staying on top of industry trends so we can meet our customers' evolving business needs for safety, sustainability, efficiency and new packaging applications."

H.B. Fuller's most recent development includes the reformulation of its adhesive coated technologies (formerly known as Adalis), Sesame technology. As said, the reformulated adhesives offer a much wider operating window and improved bond strength.

The company says its hot melt adhesives can be run and perform on any hot melt system, such as the Nordson Freedom and Graco Invisipac systems. These hot melt adhesives, designed to run smoothly on all the latest engineered fluid dispensing equipment, offer superior bond strength and fiber tear and good non-blocking, free-flowing properties.

US-based adhesive supplier H.B. Fuller Company announced that it is investing in a Packaging Center of Excellence in North America to address packaging adhesives needs across a broad range of applications, substrates and environmental conditions.

This new customer collaboration center, the fourth of its kind for H.B. Fuller, is targeted to open in early 2014. The company notes that it will further enable collaboration efforts to help brands continue to advance their packaging designs.

"Packaging heavily influences consumer buying decisions and with the rise of social media, all it takes is one negative experience to put brands on the defensive," said Peter Petrulo, Business Director of Packaging, North America, at H.B. Fuller. "As experts in packaging adhesives, it's our role to help protect our customer's product and ensure end-users have a positive experience with our customer's brand. That means staying on top of industry trends so we can meet our customers' evolving business needs for safety, sustainability, efficiency and new packaging applications."

H.B. Fuller's most recent development includes the reformulation of its adhesive coated technologies (formerly known as Adalis), Sesame technology. As said, the reformulated adhesives offer a much wider operating window and improved bond strength.

The company says its hot melt adhesives can be run and perform on any hot melt system, such as the Nordson Freedom and Graco Invisipac systems. These hot melt adhesives, designed to run smoothly on all the latest engineered fluid dispensing equipment, offer superior bond strength and fiber tear and good non-blocking, free-flowing properties.