swop 2024 highlights green packaging with GREEN POWER ZONE
As the topic of ESG is gaining popularity in the packaging industry, swop will unveil an upgraded version of the GREEN POWER ZONE in this year’s show, focusing on advanced environmental packaging technologies, innovative dual-carbon solutions, and sustainability practices.
At swop 2024, the GREEN POWER ZONE is expected to attract over 200 renowned exhibitors from the industry.

The GREEN POWER ZONE in previous swop.
The designated zone will present a wide range of innovative packaging materials and production equipment, including sustainable packaging products, biodegradable materials and machinery, paper-plastic film packaging products and equipment, as well as paper container production equipment.
Concurrently, there will be a forum and an immersive interactive zone to provide an interactive platform for exchange on evolving trends in sustainable packaging within the packaging supply chain.
In addition, the ZONE will organize thematic forums on sustainable packaging, covering topics such as European packaging regulations, opportunities and challenges in sustainable plastic packaging supply chains.
In the last swop 2023, the forum, GREEN POWER Sustainable Packaging - How to Improve Product Competitiveness, gathered top experts from Europe and renowned companies, including Procter & Gamble, Yili, and Decathlon, to explore how sustainable packaging strengthens product competitiveness.
An immersive and interactive display area will also be established within the Zone, providing visitors with a comprehensive understanding of innovative products and solutions for environmental packaging through physical displays.