Aptar Beauty introduces fragrance pump with PCR content

Aptar Beauty released Color Code PCR – the market-first plastic fragrance pump with post-consumer recycled resin (PCR).

Aptar Beauty released plastic fragrance pump with PCR content.

The pump is made-in-Italy, snap-on pump that dispenses 80mcl dosage. With the versatility of plastic allowing for a range of colors in glossy finish, Color Code PCR can be fully customizable to achieve on-brand designs.

Made with up to 67% of mechanical PCR Plus material, the product reduces up to 39% CO2 emissions, compared to the version using conventional resin.

This data has been verified by a comprehensive Life Cycle Analysis (LCA) of the raw materials using Aptar’s internal Eco Design tool. As a conventional plastic equivalent, the sustainable pump helps brand to reduce Scope 3 carbon emissions, while benefiting from a ready-to-use PCR content claim.

At its end of life, the Color Code PCR fragrance pump can be recycled together with the bottle in the glass waste stream.

“This pump not only adds a touch of color and differentiation to fragrance launches but can also help brands achieve their sustainability goals by committing to packaging circularity,” Giuseppe Barletta, Regional Platform Manager EMEA for Fragrance Lifestyle.