Innovative headlamp of Audi electric SUV allows personalized look
Collaborating with Audi, automotive supplier FORVIA HELLA has developed an innovative headlamp concept for the Q6 e-tron fully electric SUV. The appearance of the Matrix LED headlamps can be personalized to a high degree.
Specifically, the front lighting has a digital daytime running light matrix that allows end users to select their preferred digital light signature from up to eight preset designs.


The appearance of Q6 e-tron’s headlamps can be personalized to a high degree.
According to FORVIA HELLA, the completely new headlamp concept visually divides the lighting elements into two areas based on the design of the bodywork. The lower area is primarily responsible for “seeing”. The Matrix LED headlamps consisting of 14 LEDs realize glare-free high beam, i.e. driving with the high beam permanently switched on without dazzling oncoming traffic.
The upper element, on the other hand, is used to display “being seen”. The digital daytime running lights with the associated design and customization functions. Each headlamp has a digital daytime running light matrix consisting of 61 individually switchable segments, which create the customizable digital light signature of the Audi Q6 e-tron.
The daytime running light designs created by the manufacturer, which also include specially customized Coming Home/Leaving Home scenes, can then be selected by the end user according to their own preferences via a software-based app or the fully electric SUV's Multi Media Interface (MMI).
The matrix LED headlamps are produced in the Czech Republic, and a local version for the Chinese market is also manufactured in China. Series development takes place in Germany and the Czech Republic.