Avantium, a leader in renewable and circular polymer materials, and Hoogesteger, a producer of fresh juices and smoothies supplying retail and foodservice customers, have signed a capacity reservation agreement for Avantium’s PEF (polyethylene furanoate), marketed as releaf.

Avantium’s releaf PEF is used in fresh juice packaging of Hoogesteger.

This agreement builds on the offtake agreement the two companies entered into last year and marks a further step toward the commercial adoption of releaf.

Under the agreement, Hoogesteger secures access to future production volumes of releaf from planned licensed plants. Capacity reservations represent commitments for volumes from future industrial-scale facilities to be built and operated by Avantium’s licensees.

Avantium has now secured capacity reservations for well over 100 kilotons of releaf, exceeding the output of a single 100 kilotons licensed plant.

“This agreement with Hoogesteger is an important step in building the future releaf value chain. It shows that partners are moving beyond initial interest toward securing volumes from future plants. With well over 100 kilotonnes now reserved, we are seeing clear momentum toward large-scale deployment,” said Bineke Posthumus, Commercial Director at Avantium.

releaf for sustainable juice packaging

releaf is a plant-based and recyclable polymer designed as a sustainable alternative to conventional plastics. It offers superior barrier properties that help keep juices and smoothies fresher for longer, while also reducing the carbon footprint.

The collaboration between Avantium and Hoogesteger reflects a shared ambition to make packaging more sustainable without compromising on quality or product integrity.

Building on the earlier offtake agreement and now this reserved capacity, the partnership outlines a clear pathway toward large-scale adoption of releaf across both retail and foodservice markets.

Hoogesteger supplies a broad customer base, including supermarkets such as Albert Heijn and wholesalers including Sligro and Hanos, as well as hospitality and foodservice groups such as Van der Valk and corporate catering.