Following the "All in AI" movement, where does the packaging industry stand today with artificial intelligence? In the face of compounding challenges—from lightweighting and eco-friendliness to customization—what new solutions are enterprises discovering? Furthermore, where lie the market trends that will spark the next wave of growth?

On August 6, 2026, the 14th Edition CPRJ Plastics in Packaging Conference and Showcase was successfully held in Shanghai, China. According to the organizers, the event drew an attendance of over 750 participants.

Scan the QR code to view the photo gallery. 

At the conference, JUNPING, OATLY, CHANDO Group, and Goodgoods brought their innovative solutions for sustainable packaging and culturally creative products.

JUNPING's solution showcase.

CHANDO Group's solution showcase.

OATLY's solution showcase. 

The soluition showcase of Goodgoods.

This conference was jointly held by Adsale Group and Shanghai Packaging Technology Association. With more than 40 presentations covering multiple key areas in plastic packaging industries – from consumption trends to implementation of green packaging, from AI use to smart manufacturing upgrade, and from material innovation to production efficiency enhancement.

Joyce Ye, Deputy Project Director of Adsale Publishing Ltd., gave her welcome remarks. She introduced packaging related projects and the upcoming Circular Resources and Recycling Expo (CRRE) in November 2026 at Suzhou, China.

At his welcome remarks, Hongjun Wu, Deputy Secretary - General from China Packaging Federation, stated that the packaging industry is undergoing a dual-transformation: regulation change and market upgrading.

Qixi Qian, President of Shanghai Packaging Technology Association, pointed out that implementation of PPWR gives a clear direction and business opportunities to packaging companies.

Kehong Hu, Deputy Secretary - General of Zhejiang Health Products Cosmetics Industry Association, presented on the current situation of cosmetics and health product industry in Zhejiang province and the packaging demand in the industry.

The welcome remarks from Lin Wu, Founder of PKG FAMILY, covered intelligentization, green, and sustainability, presenting Chinese packaging to the world.

How AI restructure packaging industry?

AI is one of the most important topic in this year’s conference:

‧ Shanghai Goodgoods Cultural & Creative covered “AI-driven digital supply chain”, exploring how digitalized tool help company enhance business efficiency. AI is also transforming production of creative goods – 86% creators are using AI tools during their product design stage. Moreover, AI also releases US$60 billion productivity value in product R&D sector.

‧ Regarding industrial packaging ecosystem, JINGDONG Industrials shared how digital intelligence connect up-stream and down-stream along value chain.

‧ Shanghai Zijiang Enterprise Group also introduced the digitalization and smart development in plastic packaging suppliers.

From supply chain management to product R&D, AI is assisting packaging companies on a mission: How to react to market change in a faster, more precise manner.

Bing Ma, CGO of Shanghai Goodgoods Cultural & Creative Co., Ltd., shared on the topic of AI-driven digital supply chain.

Deyun Zeng, General Manager at Shenzhen Beauty Star Co., Ltd., presented on how innovation centers drive enterprise development on packaging company’s point of view.

Focusing on industrial packaging ecosystem, Chaoqun Li, General Manager of Packaging Business at JINGDONG industrials, shared how digital intelligence supply chain improves efficiency in packaging companies.

Fujian Liu, Technical Director of Shanghai Zijiang Enterprise Group Co., Ltd., explored the digital intelligence development of plastic packaging companies.

Gang Wu, Senior Application Engineer from Haitian International Holdings Limited, discussed on full-chain synergy and cost optimization.

Jackie Cheong, Senior Manager of Packaging Development at Infinitus (China) Company Ltd., explained how AI assists user-centric packaging development.

Shubo Wang, Supervisor of Packaging Materials R&D Department 2 at Want Want Holdings Limited, presented on AI innovation and the R&D and practice of food packaging.

How brands strike balance among user experience, cost, and sustainability? 

As consumers put more emphasis on user experience, environmental concern, and brand recognition, packaging becomes a key media for brand to communicate with consumers.

At the conference, multiple brands shared their exploration and practice in adding more value into packaging. From cosmetics to F&B, different industries are finding the best packaging innovation – with a balance in function, design, user experience, sustainability, and market change.

From product protection to value transmission, packaging is becoming an important media for brands to deal with consumption change and sustainability commitment.

Xueying Jin, Senior Director of R&D at Mentholatum (China) Pharmaceuticals Co., Ltd., discussed the cross-industry empowerment of a century-old brand, sharing the experience in exploring packaging innovation in century-old brand.

Lijun Song, Packaging R&D Expert at the Innovation Center of Inner Mongolia Yili Industrial Group Co., Ltd.

Roc Zhang, Senior Manager of Packaging Development at Lee Kum Kee Sauce, shared the practice of innovative packaging for condiment, with a focus on food safety, user experience, and sustainable development.

Chunyan Lin, Head of Sustainable Development in Greater China at Oatly (Shanghai) Co., Ltd., presented on carbon label for oat milk packaging. The label reveals product carbon footprint to consumers, representing a new means for green messages and communication with consumers.

Chuchu Shi, Supply Chain Manager of Hangzhou Gengxiang Biological Technology Co., Ltd., shared the sustainable development practices of JUNPING brand, showing green packaging of the cosmetic brand. The packaging replaces conventional plastic with 60% modified calcium carbonate material. With a replaceable inner design, material consumption is reduced more than 80%.

Sophia Su, Packaging CoE APAC of Henkel (China), discussed the sustainability journey of Henkel’s consumer goods packaging.

Hendry Feng, Sales Director of HP Indigo Flexible Packaging in Greater China of HP Inc., shared the latest application and successful stories of HP Indigo Flexible Packaging.

Material innovation and global expansion: New growth for packaging enterprises

New markets and emerging applications are actively driving packaging innovation.

Conference speakers shared valuable insights on expanding application boundaries through the lenses of technological upgrades, market expansion, and evolving consumer trends.

As brands increasingly demand higher performance, greater efficiency, and distinct differentiation, material innovation and manufacturing optimization have become foundational pillars for packaging upgrades. Concurrently, shifting global dynamics present fresh challenges and opportunities, prompting enterprises to focus heavily on regional consumer behaviors, regulatory compliance, and cross-border packaging strategies.

Beyond traditional sectors like food and cosmetics, emerging consumer landscapes, such as the pet economy and pre-made food—are unleashing brand-new packaging demands. Consequently, developing functional, convenient, and competitive packaging solutions tailored to these diverse scenarios has emerged as a new frontier for the packaging industry.

Alex Lim, Senior Project Manager, Malaysian Recycling Alliance talked about building a collaborative ecosystem for packaging circularity from the perspective of the Malaysian recycling industry.

Lei Wang, Initiator of CPCRA Pet Industry Development Conference/Executive Vice President and Secretary at Guangdong Pet Industry Association discussed the latest trends of packaging for the pet economy.

Xiaotian Zhu, Brand Director of Aier at Ronsy Pet Food, drew on overseas pet market trends to share insights on how pet food packaging can help brands elevate their product competitiveness.

Liang Lu, Packaging Market Development Team Leader, Milliken Enterprise Management (Shanghai) Co., elaborated on advancing the barrier performance of polyethylene with Milliken's LeneX UltraGuard technology.

Jiahao Lin, Head of Film Technology, Suzhou Haishun Packaging Materials Co., Ltd., shared the innovation practices in film materials.

Kevin Shi, Business Development/Key Account Manager, Business Unit Medical and Packaging Asia, ENGEL Machinery (Shanghai) Co., Ltd., shared insights centered on injection molding solutions.

Learner Pan, Assistant to GM, LK Injection Molding Machine Co., Ltd., introduced the company’s lightweight, functional and differentiated injection molding solutions for PET storage boxes.

Jack Guo, General Manager of Zhangzhou Xinyilong New Materials Technology Co., Ltd., presented the topic “Dust-Free—Advances in Antistatic Technology for Powder Packaging”.

Kelly Tang, Market Expansion Insights Manager, Euromonitor International, shared innovation and sustainability trends in food, beverage, cosmetics, and personal care packaging to help enterprises navigate shifting demands across diverse markets.

Specialized salons address industry priorities

In addition to the Plenary Session and Parallel Sessions, the conference featured a Concurrent Themed Salon and three Topic Salons. 

Renowned panelists and conference participants engaged in dynamic discussions centered on core industry priorities, including collaborative packaging innovation and product development for pre-made food, AI-powered manufacturing, small-batch production with fast delivery, and the cost optimization and commercialization of sustainable packaging.

Concurrent Themed Salon: Convergence Between Packaging Innovation and Product Development for Pre-made Food

Topic Salon: The Quadruple Challenge of Lightweighting, Aesthetics, Cost, and Sustainability for Modern Brands

Topic Salon: Leveraging AI and Flexible Manufacturing to Outpace Rapid, Small-Batch Iterations

Topic Salon: Achieving a Win-Win for Environmental Protection and Business

Concurrent business matching and solution showcase

Alongside the engaging presentations, approximately 50 companies showcased advanced packaging solutions spanning raw materials, finished products, machinery, and automation systems.

Haitian International Holdings Limited

ENGEL Machinery (Shanghai) Co., Ltd.

LK Injection Molding Machine Co., Ltd.

Bright Color New Material Technology (Anhui) Co., Ltd.

Mould-Tip Injection Technology Co., Ltd

Zhangzhou Xinyilong New Materials Technology Co., Ltd.

HP Inc

Milliken Enterprise Management (Shanghai) Co., Ltd

In order to facilitate precise business matching across the packaging supply chain, the organizer conducted online and offline one-to-one business matching meetings on the spot.