The World Packaging Organisation announces the launch of the World Packaging Day (WPD), a global call to raise awareness of packaging as a strategic enabler of our modern life in society, to be celebrated every year on September 6, marking the anniversary of WPO's foundation.

Logo of World Packaging Day.

This special day aims to increase public awareness on the role packaging plays as a strategic tool in sourcing more than 8 billion people on earth, and to establish a globally recognized platform that encourages collaboration among institutions, industry, academia and society to advance responsible, sustainable and innovative packaging solutions and circularity.

"Packaging is present in every aspect of our daily lives, serving society across the globe. In short, packaging enables economic, social and environmental positive impact in our modern life in society,” said Luciana Pellegrino, WPO President.

A global collaborative occasion

Rather than being a single centralized event, the World Packaging Day is designed as a global collaborative occasion.

WPO Members and all stakeholders worldwide will be encouraged to organize their own local initiatives, including conferences, educational programs, factory visits, sustainability projects, innovation showcases, student activities and public awareness campaigns, under a shared global identity coordinated by WPO, aligned by the hashtag #worldpackagingday.

The World Packaging Day proposes four strategic themes:

• Packaging for Progress – highlighting packaging's contribution to health, safety, accessibility and quality of life.

• Packaging Against Food Waste – demonstrating how packaging protects food, extends shelf life and improves food safety.

• Packaging and Economic Growth – showcasing packaging's role in supporting brands, logistics, manufacturing, exports, e-commerce and international trade.

• Packaging and Sustainability – promoting circular economy principles, eco-design, responsible consumption and material innovation.