K 2025: AI chatbot “K Assistant” available now
Accommodating this AI era, K 2025 now offers the AI-supported chatbot “K Assistant” for information query for exhibitors and visitors at all times.

The K Assistant icon.
K Assistant is available to assist anyone interested at www.k-online.com. Information provided include hall plans, exhibitor offers, supporting programs or services, ensuring exhibitors and visitors an optimal trade fair experience.
Features of K Assistant include:
Available 24/7: The AI chatbot is available to users at any time, ensuring maximum planning freedom.
Intelligent answers instead of mere search results: K Assistant analyses questions in context and provides structured, precise information instead of long lists of hits.
Language diversity for global target groups: Visitors and exhibitors from all over the world benefit from the multilingualism of the system, which communicates in numerous national languages.
“With K Assistant, we are offering an innovative service that enables visitors and exhibitors to plan their trade fair visit even more efficiently,” explained Thomas Franken, Director of K at Messe Düsseldorf. “Digital tools such as the chatbot are an important step towards offering our customers modern and user-friendly support.”
K Assistant can be found at the bottom right-hand corner of www.k-online.com.